As you settle in for the week, spend a few moments with your favorite Morning Joe and listen to this audio memo on why small businesses must blog. Kristi Hines, a freelance writer, professional blogger, and social media strategist, has been writing about online marketing, including content marketing, since 2009 and her blog, Kikolani, was recognized as a Top 10 Social Media Blog by Social Media Examiner. Kristi has worked with companies large and small, producing content that has been featured in more than 60 online publications. Her freelance writing portfolio contains over 400 posts that have generated over 300k social shares and over 150k clicks from Google search visitors each month. This short audio clip, an excerpt from Kristi’s appearance on LGK’s The Marketing Mojo Show, will give you a serious jolt of inspiration.

For most small to medium-sized businesses, websites and blogs form the foundation of an organization’s content hub. Want more inspiration? Check out this post for a few tips to manage and maximize your efforts.

Is blogging a component of your content marketing strategy? Feel free to share your thoughts in the comments section of this post.

For daily marketing communications news, subscribe to LGK’s free, online, MarCom Digest.