A Hauntingly Beautiful New Content Format for B2B?
Facebook and Instagram may launch Cinemagraphs as their newest ad format soon. When I see a beautiful, new content format catching on in the B2C world, I immediately think about what it means for B2B marketers. B2B marketers are constantly searching for new ways to break through the content clutter. Will Cinemagraphs be the latest opportunity?
Potentially, yes for two reasons:
- Beautiful creative works in any industry
- B2B companies need new creative formats to simplify the complex.
Cinemagraphs draw the eye to a certain place of movement. Imagine depicting something complex to the world and then subtly and beautifully drawing the viewer’s eye to a key point.
What do you think? Would love to brainstorm ideas in the comments section here.
Financial Advisor
9yIt has applications outside the marketing too. Imagine personalizing this . . . or sequencing the animation of different parts . . . or linking the animation to business rules. For example, a pulsating bar in a bar chart, a blinking word in a word cloud, etc
Helping banks thrive using data, analytics and best practices.
9yMegan Cunnimgham's comments are spot on! And Rishi, you're right...there's a fit for new creative in the B2B space.
Program Delivery Executive, Special Projects - Integration, Digital, Marketing, Transformation, Process Efficiency
9yI skim through so many articles - I read a significant amount daily. The cinemagraph has caught my eye and caused me to pause and read more than once. B2B is made up of people, just like B2C. We've taken many B2C best practices and leveraged them at D&B. Rishi, you are totally on point with this.
Director / Product Lead @ Microsoft | SMB Engineering for Microsoft 365 | Early Stage investor
9yRishi, The interesting part is going to be finding the right B2B placement platform / vehicle for this media. Airports come to mind immediately.
Award-winning Producer, Entrepreneur, Author. Speaker @Davos, Sundance, SxSW, Wharton, Stern. Forbes Contributor. Featured in The New York Times, CNN, AdWeek. Top Women in Digital. LinkedIn Top Voices: Thought Leadership
9yLast week I was meeting with a CMO client who shared this wise insight: B2C marketers envy the data, ROI and tangible results (demand-gen) of B2B marketers...but B2B marketers could benefit from the emotional power of entertaining campaigns, and brand-building strategies that B2C marketers specialize in creating. Rishi Dave - I thought of you during this conversation because you're always so focused on pushing the boundaries of B2B marketing! I think Cinemagraphs are ripe for B2B marketers to exploit. Have you thought about featuring each of your clients in a cinemagraph series? It would seem to be ripe for client-centricity, and could create a real following that conveys a customer-intimacy in the way that having your clients logos on your site does not. My $.02.