Check out this week’s advancement news worldwide, the latest CASE news, trending discussions on CASE communities and content shared by member institutions. Have something to share? Add it in the comments.

Advancement News

• One charity, one message: integrating your communications—Integrated communications means that all marketing methods—from advertising to PR—work together to put their audience and message first.
• Tilt craze hits college campuses—Crowdfunding sites are on the rise, and Tilt, one of the newest, has been making a splash on college campuses. Costa says the largest Tilt run on a campus to date was at Wake Forest University; the university raised $250,000 to name a fine arts center after a professor.
• Which pays off more: Getting a university degree or investing the tuition money?—It seems a university degree pays off—literally.
• University reform: in search of plan B—Australia’s system for funding higher education is crying out for reform. Even crossbenchers opposed to fee deregulation and the Labor opposition agree the status quo is not an option. So how to break through the logjam?
• Snapchat stories: Here’s how 6 news orgs are thinking about the chat app—From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
• Iranian students risk prison with online classes taught by Pittsburghers—The students of two Pittsburgh area women—connected by computer from half a world away—are risking prison. The Baha’i Institute for Higher Education provides free education to members of the Baha’i faith who live in the Islamic Republic of Iran and who are largely barred from colleges and universities because of their religion, according to human rights groups.
• University president responds brilliantly to snowed in student’s Twitter challenge—A snowed in student convinced the president of his university to shovel his driveway after challenging him on Twitter.

CASE News and Resources

• The CASE InfoCenter has published a new good question on Talent Management: As managers face challenges in retaining top talent, this collection of both CASE and outside resources examines the issues, strategies and trends in talent management within advancement and by looking at best practices from the business world.
• Read about events institutions have planned for Student Engagement and Philanthropy Month.
• The March issue of CURRENTS features The Other Senior Class and How I Closed the Biggest Gift of My Career.
• In the latest Advancement Weekly, learn how leaders can improve their organization’s operations and encourage innovation by hiring and maintaining a culturally diverse workforce. (For premier members. Log in required.)
• Jaime McKee, director of alumni relations at Mars Hill University, co-moderated the Feb. 24 #casesmc chat on events and social media.

Trending on CASE Communities

• Charities Gift Fund (CGF) contributions
• IRF communications structure & earned media?
• Videos on your website home page
• Enews open rates
• Reduced endowments for faculty/staff

What CASE Members Are Sharing

American University celebrated its Founder’s Day on Feb. 24 with a Founder’s Day Relay—setting the record for online donations to the institution in a single day and raising $51,733 from 319 donors.

Gould Academy in Bethel, Maine, recently created the Marlon Family IDEAS Center, focused on “design thinking.”

Ithaca College President Tom Rochon excitedly spreads the word on IC Giving Day.

University of Maryland students held a flash mob on Tuesday night during the No. 14 Terps vs. Wisconsin game.

University of California, San Francisco’s School of Dentistry’s class of 2018 submitted the video “Rather Be (a D1)” for the American Dental Association’s Give School a Smile Day.