Pursuits
Singapore Looks to Big-Ticket Events to Spur Tourism
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From the Rugby Sevens to St. Jerome’s Laneway music festival, Singapore is turning to big-ticket events to drive tourism traffic, including to its two casino resorts and a new 55,000-seat stadium.
The Southeast Asian island is also creating clusters of attractions similar to the Walt Disney World Resort in Orlando, Florida, to lengthen the stay of visitors and encourage them to spend more, according to S. Iswaran, who’s responsible for developing the tourism industry as Singapore’s second trade minister.