Getting Found - Using Social Media To Build Your Research Profile: Research Network Series Presentation Part 1
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Have you thought about your online profile? There are so many options that will help you to get found and network with others (e.g. LinkedIn, Academia.edu, ResearchGate and more). But where do you start? Do you know what option(s) will be the right fit for you, your objectives and your research? This presentation will prime you to make informed decisions about building your profile on social/research networking sites and discuss the benefits for researchers in having an online presence. This was co-presentation ECU's Senior Research Services Librarian and I planned to deliver for a Research Network Series, expanding and updating our original presentation during ECU's Research Week 2013. Change management intervened and with the new Research Services Librarian only in place for a couple I weeks, I ended up delivering it solo with her blessing.
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Getting Found - Using Social Media To Build Your Research Profile: Research Network Series Presentation Part 1
- 1. Your School or Centre name here Edith Cowan University : Developed by Julia Gross, ECU Research Services Librarian Natacha Suttor, ECU Senior Online Marketing Coordinator Using social media to build your research profile Getting found
- 2. Your School or Centre name here Edith Cowan University Overview Priming you to make informed decisions about building your profile: • Popular professional, academic and researcher networking/profile platforms • Comparing platform merits and features • Factors to deciding what platform(s) are the right fit for you, your objectives and your research Part 2 Sharing Your Work and Activities: 15 and 16 May Looks at platforms like Slideshare, Twitter, Facebook, Behance, Wordpress and more, where you can share your work. How they can fit in with your profiles on LinkedIn, Academia.edu etc. Again: focus on making informed decisions.
- 3. Your School or Centre name here Edith Cowan University ECU Staff Profile Where: Faculty & School Who: Permanent & Fixed Term staff How: Faculty Web Developer (on request from org. unit) • Is profile site • Not a social media site Web Search vs Staff Directory
- 4. Your School or Centre name here Edith Cowan University ECU Staff Profile What (abbreviated)? • Aggregated from other University systems, e.g.: – Contact details [Alesco] – Staff qualifications [Staffkiosk] – Recent research grants [RMS] – Recent publications (Last 5 years) [RAS] (e.g. Books, Book chapters, Journal articles, Conference publications) – Research student supervision [Research Assessments]
- 5. Your School or Centre name here Edith Cowan University ECU Research Online A digital repository of research outputs produced by staff and postgraduate students of ECU. What: Profile with links to research publications Where: Research Online Who: ECU Researchers and HDR students How: Library will set up • Is profile site • Not a social media site
- 6. Your School or Centre name here Edith Cowan University Researcher Profiles • ECU Personal Researcher Profiles • ECU branding • Links to Research Online • Researcher can edit • Unique URL • Analytics
- 7. Your School or Centre name here Edith Cowan University ECU Researcher Profiles • Share your work with colleagues • Link your research outputs to your Personal Researcher Profile Can be springboard for many of the other platforms
- 8. Your School or Centre name here Edith Cowan University LinkedIn LinkedIn.com Professional Network. • 250 million members • Across 147 industries • Over 200 countries and territories Australia: +5 million members Asia Pacific: + 50 million members As a April 2014
- 9. Your School or Centre name here Edith Cowan University Your LinkedIn Profile • Activity Updates (~Facebook status update) • Experience (Employment history by position)* • Key projects you have been involved in • Publications • Patents • Education*, Certifications, Test Scores, Languages • Honors [sic] & Awards • Recommendations • Skills & expertise • Analytics Aggregate content from other sources: • Link to work examples on other platforms: Soundcloud, Spotify, Prezi, Slideshare, Scribd, YouTube, Behance and more • Can link to publications in Research Online
- 10. Your School or Centre name here Edith Cowan University ResearchGate.net Platform dedicated to science & research. Connect, collaborate, discover researchers, publications, jobs & conferences. • 4 Million members • 251 locations around the world • Strengths in Sciences • Social, collaborative • Analytics • Requires you to upload PDFs • Cannot link to publications in Research Online
- 11. Your School or Centre name here Edith Cowan University Academia.edu Platform for academics to share research and teaching materials. Connect, collaborate, and follow academics or research interests • 9+ million users • 272+ users ECU • Across all disciplines • 1,070,667 research interests • Social, collaborative • Analytics • Can link to publications in Research Online
- 12. Your School or Centre name here Edith Cowan University Google Scholar Citations scholar.google.com • Is profile site • Not a social media site • Personal Researcher Profiles • Across all disciplines • Analytics • Links to Research Online • Links to ECU Library
- 13. Your School or Centre name here Edith Cowan University Comparison by features LinkedIn Academia.edu ResearchGate Google Scholar News Feed & Alerts? Alerts when you are cited Status Updates, Posts or Other? Post, Ask a Question Ask a Question No Search? • People • Groups • Companies • Universities • People • Research Interests (aka Topics) • Universities • People • Topics (aka Research Interests) • Research Centres & Institutes • People • Topics Connect, join or follow? • Connect with people • Join groups (Up to 50) • Follow companies • Follow universities • Follow People • Follow Research Interests • Follow People • Follow Topics • Follow People • Follow Topics Analytics? • Profile views • Statistics for Groups (e.g. Demographics) • Statistics for Companies (e.g. Demographics) • Statistics for Universities (e.g. Alumni careers) • Profile views • Document views • Number of followers • Google name searches • Views by country • RG score • Document bookmarks • Quality research votes • Number of followers • Google Scholar based • citation metrics • h-index • i10-index Add affiliation and research interests? Upload CV, publications and contact information? Publications Note: Can link to Research Online copy of publication Publications Note: Can link to Research Online copy of publication Publications Note: Must upload publisher’s PDF of publication Manually or by searching for them Publications Note: Links to Find it at ECU library. Can link to Research Online copy of publication Include other social profiles (Facebook, Twitter, etc.) Post from LinkedIn to Twitter Facebook, Google + Facebook, Twitter No Create summary of research project No Special features • Upload portfolio examples • Wordpress Publicize • Behance portfolio Can add co-authors if they are on Google Scholar too Based on a table prepared by Pat Loria, Charles Sturt University, Bathurst, Australia
- 14. Your School or Centre name here Edith Cowan University Comparison by membership As a April 2014 • No platform is mutually exclusive • Options: – Have a profile on each (relevant) platform – Prioritise one platform and have stubs on other (relevant) ones – Commit to only one
- 15. Your School or Centre name here Edith Cowan University Comparison by discipline representation Academia.edu (September 2013) ResearchGate (September 2013) LinkedIn (April 2014) • Each has different strengths • Each has different demographics • Each has different types of users
- 16. Your School or Centre name here Edith Cowan University Comparison by ranking in search results If being found is important… …consider where your profile on that platform is likely to rank in search results for your name. Hierarchy: http://mashable.com/2012/08/02/higher-google-search-results/
- 17. Your School or Centre name here Edith Cowan University Suggested order of priorities based on search results 1. ECU Staff Profile 2. [Research Online Profile and Papers] 3. LinkedIn Profile 4. Academia.edu Profile 5. ResearchGate Profile 6. Google Scholar Profile
- 18. Your School or Centre name here Edith Cowan University Don’t discount the workload each profile brings Expect to spend at least 15m – 45m on your profile per week, per platform. Effort If time and effort are important… …prioritise: • Platform(s) that provide limited interaction and/or which are easy to update, or • A main platform, have minimal info on other platforms and ensure they link to your main focus • Platforms which will be updated through activities on other systems
- 19. Your School or Centre name here Edith Cowan University Suggested order of priorities based on effort Effort 1. ECU Staff Profile 2. Research Online Profile* 3. Google Scholar Profile 4. Academia.edu** 5. ResearchGate** 6. LinkedIn Profile*** Research Online is a springboard for many of the other platforms Expect to spend at least 15m – 45m on your profile per week, per platform.
- 20. Your School or Centre name here Edith Cowan University Linking to Content VS Uploading Content Elsevier, Academia.edu and Researchers • December 2013, 2800 takedown notices set to Academia.edu • Takedowns for articles Elsevier owns copyright for • Look at the publishing/article policy/agreement of publications • Prioritise: – getting your content into ECU’s Research Online repository – linking to sources over uploading • If in doubt, ask ECU’s Research Online team researchonline@ecu.edu.au. Learn more: Wired article: http://www.wired.co.uk/news/archive/2013-12/17/elsevier-versus-open-access Chronicle article: http://chronicle.com/blogs/wiredcampus/posting-your-latest-article-you-might-have-to-take-it-down/48865 TechCrunch article: http://techcrunch.com/2013/12/19/elsevier/ University of Northhampton: Research Support Hub: http://researchsupporthub.northampton.ac.uk/2013/12/09/elsevier-takes-down-papers-from-academia-edu/
- 21. Your School or Centre name here Edith Cowan University Other things to consider… • Employment agreement • Media Policy • Authorship, Publication of Research, and Peer Review Policy • Social Media Policy • Intellectual Property Policy (Copyright) …and any supporting guidelines.
- 22. Your School or Centre name here Edith Cowan University • Be careful what you put online, it’s permanent • Be conservative about your digital footprint • You may be releasing more information about yourself than you realise (metadata leaks) through the photos and documents you share online as well as the platforms you join • People can aggregate this data over time to build a picture of you • Don’t share your home address, birthday, location, mobile phone/home phone • Be restrictive about contact methods Consider: Your digital footprint and your security online Learn more: ECU Security Research Institute (ECUSRI) Metadata: What is unseen seminar slides: slideshare.net/EdithCowanUniversity/ecusri- metadatawhatisunseenseminar
- 23. Your School or Centre name here Edith Cowan University Summary Make effective decisions about the platform(s) you adopt. Prioritise based on: • Who you want to connect with? • What you want to do on the platform? • What allows you to achieve more than one goal? • What will act as a tool to help you achieve results elsewhere? • The low hanging fruit • No platform is mutually exclusive, multiple approaches to adoption • The depth you want to engage with platforms
- 24. Your School or Centre name here Edith Cowan University Next steps: Getting Found Part 2: Sharing Your Work and Activities Joondalup Thursday, 15 May 12:30pm Mount Lawley Friday, 16 May 12:30pm Getting Found Part 2: Sharing Your Work and Activities • An online profile on LinkedIn, Academia.edu or ResearchGate.net doesn't exist in isolation. • Look at platforms like Slideshare, Research Online, Twitter, Facebook, Behance, The Conversation and more, where you can share your work • Consider parameters around sharing work on platforms • Evaluate your options, in terms of the right fit for you, your objectives and your research as well as some "lateral thinking" solutions.
- 25. Your School or Centre name here Edith Cowan University Who are we? Natacha Suttor, Senior Online Marketing Coordinator Marketing and Communications Services Centre (Online Marketing Team), Edith Cowan University Where you can find me: Twitter: www.twitter.com/natachasuttor LinkedIn: www.linkedin.com/in/natachasuttor Blog: www.ellipticalpointofview.com
- 26. Your School or Centre name here Edith Cowan University ECU Staff Profile Full What? • Title • Role • Contact details [Alesco] • Availability • Responsibilities • Background • Staff qualifications [Staffkiosk] • Awards and recognition • Professional memberships • Research: – Research areas and interests – Recent research grants [RMS] – Recent publications (Last 5 years) [RAS] • Books • Book chapters • Journal articles • Conference publications – Research student supervision [Research Assessments] • Principal supervisor • See also, you can request the following types of links added: – ECU Research Centres/Institutes you are affiliated with – Your professional profile on LinkedIn, Academia.edu, ResearchGate.net) – Your professional twitter account – Your Author Page on ECU’s Research Online repository
- 27. Your School or Centre name here Edith Cowan University ECU Research Online Profiles What? ECU Library populates for you: • Author’s RO works • Metadata and full text gathered from RO • Links to full text, or metadata • Photo • Name • University • Position title Authors can add: • Expertise • Honours and Awards • Links • Author’s works not in RO Order of works Default: Sorted by document type Other option: Sorted by author’s chosen subjects