Getting Found - Sharing Your Work and Activities: Research Network Series Presentation Part 2
ā¢
2 likesā¢531 views
An online profile on LinkedIn, Academia.edu or ResearchGate.net doesn't exist in isolation. In this session we'll look at platforms like Slideshare, Research Online, Twitter, Facebook, Behance and more, where you can share your work and also leverage their capacities for connection with others. Again, we'll discuss how to evaluate your options, in terms of the right fit for you, your objectives and your research as well as some "lateral thinking" solutions. This presentation will prime you to make informed decisions about setting up accounts on other social media platforms and sharing your research on social media. This was co-presentation ECU's Senior Research Services Librarian and I planned to deliver for a Research Network Series, expanding and updating our original presentation during ECU's Research Week 2013. Change management intervened and with the new Research Services Librarian only in place for a couple I weeks, I ended up delivering it solo with her blessing.
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (15)
Featured
Featured (20)
Getting Found - Sharing Your Work and Activities: Research Network Series Presentation Part 2
- 1. Marketing and Communications Service Centre Edith Cowan University : Developed by Julia Gross, ECU Research Services Librarian Natacha Suttor, ECU Senior Online Marketing Coordinator Using social media to build your research profile Getting found Content
- 2. Marketing and Communications Service Centre Edith Cowan University Priming you to make informed decisions about where to put content: ā¢ Overview of popular platforms ā¢ Content capabilities of the profile focused platforms ā¢ Comparing platform merits and features ā¢ Factors to deciding what platform(s) are the right fit for you, your objectives and your content Content
- 3. Marketing and Communications Service Centre Edith Cowan University Linking to Published Content VS Uploading Published Content Elsevier, Academia.edu and Researchers ā¢ December 2013, 2800 takedown notices set to Academia.edu ā¢ Takedowns for articles Elsevier owns copyright for ā¢ Look at the publishing/article policy/agreement of publications ā¢ Prioritise: ā getting your published content into ECUās Research Online repository ā linking to sources over uploading ā¢ If in doubt, ask ECUās Research Online team researchonline@ecu.edu.au. Learn more: Wired article: http://www.wired.co.uk/news/archive/2013-12/17/elsevier-versus-open-access Chronicle article: http://chronicle.com/blogs/wiredcampus/posting-your-latest-article-you-might-have-to-take-it-down/48865 TechCrunch article: http://techcrunch.com/2013/12/19/elsevier/ University of Northhampton: Research Support Hub: http://researchsupporthub.northampton.ac.uk/2013/12/09/elsevier-takes-down-papers-from-academia-edu/
- 4. Marketing and Communications Service Centre Edith Cowan University Other things to considerā¦ ā¢ Terms of Service of Platforms ā¢ Employment agreement ā¢ Media Policy ā¢ Authorship, Publication of Research, and Peer Review Policy ā¢ Social Media Policy ā¢ Intellectual Property Policy (Copyright) ā¦and any supporting guidelines.
- 5. Marketing and Communications Service Centre Edith Cowan University ECU Research Online Examples ā¢ Record with image and sound files ro.ecu.edu.au/theses_hons/113/ ā¢ Record with video files ro.ecu.edu.au/theses/575/ ā¢ Record with data sets (spreadsheets) ro.ecu.edu.au/theses/870/ A digital repository of research outputs produced by staff and postgraduate students of ECU. ā¢ File Types: ā¢ PDF Word.doc*, PowerPoint.ppt* ā¢ Supporting additional files in addition to main file: Video, Audio, Image, Spreadsheets ā¢ Links to publications elsewhere *converted to PDF
- 6. Marketing and Communications Service Centre Edith Cowan University LinkedIn ā¢ Broken down as profile content (āpermanentā appears on your profile) and status update content (temporal, in stream) ā¢ Profile ā¢ File Types: Presentations (e.g. PDF, Powerpoint, Open Office), Images(e.g. PNG, JPG, GIF), Documents (e.g. PDF, Word, Open Office, RTF) ā¢ Links content on accepted Portfolio, Presentation & Document, Audio, Video sharing networks, e.g. Slideshare, Scribd, Issuu, Behance, YouTube, Vimeo, SoundCloud, MixCloud Examples ā¢ Film makerās Profile with Vimeo links www.linkedin.com/profile/view?id=265634293&authType=name&authToken=gX- N&trk=treasury-single-item-top-card ā¢ Dancerās Profile with YouTube links www.linkedin.com/profile/view?id=53881880&authType=name&authToken=Cv2i&trk=tre asury-single-item-top-card ā¢ Artistās Profile with images uploaded www.linkedin.com/profile/view?id=39314868&authType=name&authToken=V3iJ&trk=tre asury-single-item-top-card
- 7. Marketing and Communications Service Centre Edith Cowan University LinkedIn ā¢ Broken down as profile content (āpermanentā appears on your profile) and status update content (temporal, in stream) ā¢ Status updates ā¢ Link to anywhere ā¢ Presentations (e.g. PDF, Powerpoint, Open Office), Images (e.g. PNG, GIF, JPG), Documents (e.g. PDF, Word, Open Office, RTF) ā¢ Shortform ā¢ Longform (if accepted into LinkedIn Publisher program) ā¢ Post from LinkedIn to Twitter
- 8. Marketing and Communications Service Centre Edith Cowan University ResearchGate.net Platform dedicated to science & research. Upload: peer reviewed, non-peer reviewed and supplementary resources (data sets and negative results). ā¢ File Formats for manual entry: Documents (.doc, docx, .docm), Spreadsheets (.xlsx, .xlsm, .xls), Powerpoint (.ppt, .pptx, .pptm), PDF, Text (.txt, .rtx), Image (.tif, .tiff, .bmp, .gif, .png, .jpg, .jpeg), Other (.zip, .rar, .dat) ā¢ Cannot link to publications in Research Online
- 9. Marketing and Communications Service Centre Edith Cowan University Academia.edu Platform for academics to share research and teaching materials. Upload: Books, Papers, Talks, Teaching Documents, Drafts, Book Reviews, Thesis Chapters. ā¢ File Formats for upload: PDF, Text (.txt), Documents (.docx, .doc), Presentation (.ppt, .pdf, .pptx) ā¢ Can links content on Vimeo, YouTube and other sites ā¢ Can link to publications in Research Online
- 10. Marketing and Communications Service Centre Edith Cowan University Facebook basics Profile ā¢ You āfriendā someone from a profile, or vice versa ā¢ Limit: 5000 friends ā¢ Can manage who sees posts/photos by privacy and lists, but also reliant on your friends and relatives privacy settings ā¢ Will to be logged in to see content (dependent on your privacy settings) Group ā¢ You ājoinā a group ā¢ Limit: 5000 members Profile ā Group Page Page ā¢ Someone ālikesā your page ā¢ Limit: None ā¢ Can advertise your page ā¢ Ranks better in SERPs ā¢ Can target posts (Location/Language) ā¢ Donāt have to be logged in to see page content (dependent on your page settings) ā¢ Can add other admins to page (with levels of admin roles) ā¢ Analytics
- 11. Marketing and Communications Service Centre Edith Cowan University Two artists, two approaches ProfilePage
- 12. Marketing and Communications Service Centre Edith Cowan University Facebook Pages Pages for Local Business/Place, Company/Organisation/Institution, Brand/Product, Artist/Band/Public Figure, Cause/Community ā¢ Multiple admins possible (admin roles) ā¢ Content: ā Upload: videos and images ā Organise: albums ā Link elsewhere ā¢ Complex analytics ļ
- 13. Marketing and Communications Service Centre Edith Cowan University Video ā¢ Facebook ā¢ YouTube ā¢ Vimeo
- 14. Marketing and Communications Service Centre Edith Cowan University YouTube vs Vimeo ā¢ YouTube second biggest search engine after Google ā¢ Vimeo ranks higher in SERPs (According to BrandYourself) ā¢ Vimeo perception: āmore creativeā ā¢ YouTube thumbnails appear in search results ā¢ Neither researcher uploaded videos ļ
- 15. Marketing and Communications Service Centre Edith Cowan University Photos and Images ā¢ Facebook ā¢ Wordpress ā¢ LinkedIn ā¢ Tumblr ā¢ Flickr ... ā¢ Behance (Supported by LinkedIn) ā¢ Instagram (sort of: as it happens capture)
- 16. Marketing and Communications Service Centre Edith Cowan University Presentations and/or documents ā¢ LinkedIn ā¢ Wordpress ā¢ Academia.edu ā¢ ResearchGate.net ā¢ Behance (Supported by LinkedIn) ā¢ Slideshare (Supported by LinkedIn) ā¢ Scribd (Supported by LinkedIn) ā¢ Issuu (Supported by LinkedIn) ā¢ Figshare (newbie)
- 17. Marketing and Communications Service Centre Edith Cowan University DIY: Website or Blog Blogging platforms ā¢ Wordpress ā¢ Tumblr ā¢ Blogger Website creators ā¢ Weebly ā¢ Wix ... ā¢ Employ your own designer / developer ā¢ Do It Yourself
- 18. Marketing and Communications Service Centre Edith Cowan University DIY: Website or Blog ā¢ All you (design and content) ā¢ Strategy to drive traffic to site ā¢ Can be deep or shallow, or redirect elsewhere
- 19. Marketing and Communications Service Centre Edith Cowan University Do you need to create and upload the content? Or can you present, speak, exhibit, perform or write and submit? Think laterally, are there: ā¢ Opportunities on existing organisational channels for organisational content you create (e.g. Professional seminars > Slideshare)? ā¢ Activities you can take part in where content will be captured and propagated at an organisational level (e.g. 3 Minute Thesis competition, Your Research In A Nutshell competition > YouTube)? ā¢ Trending topics you research in? ā¢ Exhibition and performance spaces, with social channels, available to you?
- 20. Marketing and Communications Service Centre Edith Cowan University Lateral thinking... Or can you present, speak, exhibit, perform or write and submit? What can you do to optimise the lateral opportunities: ā¢ Sign up for competitions ā¢ Ensure organisational content you could leverage meets corporate style and copyright requirements ā¢ Make Corporate Communications aware youāre an āexpertā ā¢ Research performance and exhibition spaces and what they do on social channels for performers/exhibitors
- 21. Marketing and Communications Service Centre Edith Cowan University Lateral thinking...the Conversation The Conversation is an independent source of news and views, sourced from the academic and research community and delivered direct to the public. ā¢ Apply to be a writer ā¢ Pitch ideas, submit articles ā¢ Curated, Edited and Moderated ā¢ The Conversation can request articles How? ā¢ You apply ā¢ You write Corporate Comms can help ECU staff: ā¢ Pitch ideas ā¢ Proofing
- 22. Marketing and Communications Service Centre Edith Cowan University Propogation: status āupdatesā ā¢ Facebook ā¢ Tumblr / Google+* ā¢ Twitter ā¢ LinkedIn ā¢ Academia.edu ā¢ ResearchGate
- 23. Marketing and Communications Service Centre Edith Cowan University Effort Things that add effort: ā¢ Customising design ā¢ Dealing with design/platform changes ā¢ Creating specific content for platform ā¢ Requirements for interaction as well as content (e.g. responding to comments) ā¢ Driving traffic and Propagation: e.g. specialist platforms can be less work, but may need other methods to propagate
- 24. Marketing and Communications Service Centre Edith Cowan University Effort If time and effort are importantā¦ ā¦prioritise: ā¢ A main platform, and ensure other platforms selected because they link to or support your main focus ā¢ Platforms which can house content youāre creating in your activities ā¢ Platforms which house all the content you create in your activities
- 25. Marketing and Communications Service Centre Edith Cowan University Comparison by ranking in search results If being found is importantā¦ ā¦consider where your profile or content on that platform is likely to rank in search results for your name. ...where are you able to reach the most people (via your connections) Hierarchy: http://mashable.com/2012/08/02/higher-google-search- results/ Not set in stone
- 26. Marketing and Communications Service Centre Edith Cowan University Simplistic: Content vs Propogation WordPress Academia. edu Research Gate SlideshareYouTube Vimeo Flickr TumblrGoogle+ IssuuScribd TwitterGoogle+Facebook Research Gate Academia. edu LinkedIn LinkedIn Facebook Content Propogation
- 27. Marketing and Communications Service Centre Edith Cowan University ā¢ Be careful what you put online, itās permanent ā¢ Be conservative about your digital footprint ā¢ You may be releasing more information about yourself than you realise (metadata leaks) through the photos and documents you share online as well as the platforms you join ā¢ People can aggregate this data over time to build a picture of you ā¢ Donāt share your home address, birthday, location, mobile phone/home phone ā¢ Be restrictive about contact methods Consider: Your digital footprint and your security online Learn more: ECU Security Research Institute (ECUSRI) Metadata: What is unseen seminar slides: slideshare.net/EdithCowanUniversity/ecusri- metadatawhatisunseenseminar
- 28. Marketing and Communications Service Centre Edith Cowan University Summary Make effective decisions about the platform(s) you adopt. Prioritise based on: ā¢ What allows you to achieve more than one goal? ā¢ What will act as a tool to help you achieve results elsewhere? ā¢ The low hanging fruit ā¢ No platform is mutually exclusive, multiple approaches to adoption ā¢ The depth you want to engage with platforms ā¢ Platforms to share content you are already creating vs platforms you need to create content for ā¢ What do competitors offer?
- 29. Marketing and Communications Service Centre Edith Cowan University Who are we? Natacha Suttor, Senior Online Marketing Coordinator Marketing and Communications Services Centre (Online Marketing Team), Edith Cowan University Where you can find me: Twitter: www.twitter.com/natachasuttor LinkedIn: www.linkedin.com/in/natachasuttor Blog: www.ellipticalpointofview.com
- 30. Marketing and Communications Service Centre Edith Cowan University Behance Online portfolio platform for creative professionals around the world. Distributes work to other online galleries and links in with personalised portfolio builders (freemium model). Supported by LinkedIn. ā¢ Projects and Work In Progress ā¢ File Types: Images(e.g. PNG, JPG, GIF*), Video (All videos are converted to FLVs), Audio (MP3) ā¢ Links content on accepted Portfolio, Presentation & Document, Audio, Video sharing networks, e.g. Slideshare, Prezi, SoundCloud, MixCloud, Bandcamp, Vimeo, YouTube, Flickr, Sketchfab and more
- 31. Marketing and Communications Service Centre Edith Cowan University Figshare Repository where users can make all of their research outputs available in a citable, shareable and discoverable manner Upload: Figure, Media, Dataset, Poster, Paper, Thesis, Code, Presentation, Fileset ā¢ File formats: Figures (JPG, PNG, SVG, TIFF, EPS, PDF, etc.), Datasets (CSV, XLS, XLSX, SAV, etc), Media (MOV, MP4, AVI, FLV, MP3, etc.), Posters (PG, PPT, PPTX, PPTM, PDF, etc.), Papers (DOC, DOCX, ODT, RTF, TXT, PDF, etc.), Presentations (PPTX, PPTM, PPT, PDF, XPS, etc.) , Thesis (DOC, DOCX, ODT, RTF, TXT, PDF, etc.), Code (ZIP), Filesets (groups of files as a single citable object) ā¢ Cannot link to content in Research Online