10 Markets to Watch

There’s a lot of restaurant activity in major urban markets, and many operators are aware of the demographics and dynamics of those areas. But what about some of the secondary and tertiary cities that may be ripe for expansion? Here, we take a look at 10 designated market areas (DMAs), analyzing the consumers in each market and their needs and priorities for restaurants, including how they compare to the national average. After all, these are potential customers.