Twitter Syndicates Promoted Tweets for Broader Reach
Promoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their applications.
Promoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their applications.
Twitter is pushing Promoted Tweets onto other sites and apps to bring paid campaigns outside the confines of social media.
Syndicated Promoted Tweets will now appear in places like Flipboard, a mobile app specializing in customized content, and Yahoo Japan. Companies will be able to keep creative content in its original Twitter format because the ads will appear in Twitter streams that are already integrated into partner platforms.
While broadening the scope of Promoted Tweets could help brands reach new audiences, Tessa Wegert, communications director at digital agency Enlighten, believes they will now have to rethink content to reach beyond social.
“Promoted Tweets have context on the social site, and a format Twitter users are accustomed to, but outside of Twitter they may come off as irrelevant or jarring,” Wegert says. “Brands will have to approach their Twitter ad creative with a fresh eye and really think about how it translates for Flipboard users, who are on the app strictly for the customized content and are used to seeing full-page ads.”
Syndicated Tweets come as part of an ongoing effort by Twitter to monetize tweets and increase declining audience engagement. The company hinted at a partnership with Flipboard at the Consumer Electronics Show (CES) in Las Vegas and has also recently partnered with IBM to improve analytics and targeting.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn the dynamic arena of social media, TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing, ...
View articleWant loyal customers who rave about your brand? Build a virtual community. These online hubs go beyond social media, fostering deep connections and va...
View articleSocial media algorithms are constantly updated, affecting visibility and engagement. Platforms like Instagram, TikTok, and LinkedIn have introduced ne...
View articleThe deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleTikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...
View articleSocial media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and...
View articleSnapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...
View articleAdvertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...
View article