The business, science and art of marketing is experiencing rapid change. At the same time, many CMOs at enlightened organizations view their role as agents of continuous change. They survey their markets, take the pulse of culture, analyze their company’s capabilities, anticipate opportunities and challenges, carve out paths for profitable long-term growth, and mobilize their companies to excel. The truly outstanding CMOs I know do all this while collaborating with their peers and building highly functional teams.

Few occasions signal the opportunity for change more than the start of a new calendar year. And what better way to communicate a change than by articulating a New Year’s resolution?

Below I reveal my personal 2015 marketing resolution. And I posed this same question to a cross-industry sample of my CMO network – “What’s your marketing resolution for 2015 and why?” – I captured a sample of the responses below.

Be the Chief Simplicity Officer

"In 2015, I resolve to be a simplifier—to distill goals to be as clear as they can possibly be and focus on the programs that matter to achieve them. There is a lot of noise out there for all marketing teams and their clients. As CMO, I also see my role as the Chief Simplicity Officer. Employing a simplifier mindset means focusing on the right initiatives and presenting them in ways that are both remarkably clear and unexpectedly fresh." –Margaret Molloy

Talent is the New Black

“My resolution for 2015 is to embrace the idea that talent is the new black. We’ve spent so much time focusing on the changing marketing landscape, and now it’s time to focus our attention on those who populate it. Next year, we are advocating for three ideas: expanding the obligation of creativity to every person in the organization, teaching us all to love the iteration-trial rollercoaster because it is here to stay, and understanding our talent from their perspective instead of old-school notions about the ‘deal’ we have with one another.”

–Dana Anderson, senior VP and CMO at Mondelez International

Code More

“My 2015 resolution is to code more. I had the pleasure of coding my first iOS app this year, tapping into fond memories (and instincts) from my early days as a software programmer. Coding an app is a great way for any CMO to better understand mobile and digital, and can be an incredibly creative process. Plus, it’s just cool to see your app smiling up at you every time you glance at your phone.”

–Colette LaForce, CMO and Senior VP, Advanced Micro Devices

Engage More

“Our fans are our lifeblood, so my resolution this year is to keep listening to, engaging with and entertaining them all around the world with unmissable moments on the pitch and innovative activations off the pitch. Looking ahead, it’s going to be a year for mobile, content, CSR and social engagement.”

–Jonathan Rigby, Head of Marketing, Manchester United

Produce Great Content

“To produce more impactful and engaging content for our clients, prospects and employees. With so much stimuli, touch points and content in the universe—we need to make certain all of our key constituents have a clear path to the tremendous value proposition Nasdaq offers.”

–Jeremy Skule, CMO, Nasdaq

Prioritize for Success

“Put the customer first. Keeping the perspective of the customer at the forefront of the conversation and not getting bogged down in the internal complexities. Listen across the organization. Make room for new perspectives. Ensure that up-and-coming talent is heard and their ideas and points of view are considered and incorporated. Look outside of expected job functions to find new and innovative ideas. Provide leadership that allows teams to focus and deliver on the highest priorities with excellence.”

–Sicily Dickenson, CMO, NRG Energy

Talk to Customers

“In 2015 my marketing resolution is to spend a portion of every week personally speaking with Neustar customers. They always inspire me—it’s important to weave the customer voice across all of marketing so that we are always relevant and inspiring to them.”

–Lisa Joy Rosner, CMO, Neustar

Measure

“More dynamic use of data measurement and analytics. As it relates to data, the questions we need to ask, as well as the insights we can gain, have both become far more sophisticated. The world of marketing is changing right before our eyes, and the transformation is being led by data.”

–Evan Greene, CMO, The Recording Academy/The GRAMMY Awards

Curate Content

“Everything we do is focused on cementing Viking Cruises as the “go-to” brand that provides cultural enrichment and experiences for seasoned explorers. Specifically, one of our resolutions in 2015 is to identify new and authentic opportunities for storytelling and content curation that engages our guests before, during and after their Viking trip.”

–Richard Marnell, senior VP of marketing, Viking River Cruises

Don’t Compromise

“I resolve to fight against accepting compromises that result in lowest-common-denominator results. As marketers, we must champion the truth—the truth of ideas, the truth of data, the truth of the customer’s voice—even when organizational forces may try to sanitize or soften the truth in the name of self-preservation.”

–Andy Burtis, senior VP of corporate marketing & communications, McKesson Corp.

Tell Stories

“Bringing back storytelling where the consumer is treated smartly across all touch points. Don’t preach to the lowest common denominator but elevate with aspirational, insightful dialog, letting consumers take bite-sized when needed, or in a more meaningful manner when best suited.”

–Kieran Hannon, CMO, Belkin International

Experiment

“I want to dedicate more time and money to experimentation—be more open to new technologies, conduct A/B tests on some crazy-ass offers, hire people with more diverse backgrounds. Just doing more of the same as last year, even if it is done better, is not a formula for epic success.”

–Brian Kardon, CMO, Lattice Engines

Learn from Mistakes

“Stop doing anything that didn’t work a second time. I’m relentless on measurement and ROI with my team and while I encourage them to experiment, the only thing worse than making mistakes is making the same one twice!”

–Grant Johnson, CMO, Kofax

Focus on Client Experience

“Marketing’s primary focus will be efforts that are effective. We will touch our clients and prospects throughout the entire buy cycle to ensure an exceptional client experience.”

–Ann Lathrop, CMO and partner, Crowe Horwath LLP

Try New Stuff

“To try to do something new every month. January’s goal—is to create content that connects with our customers in a new way.”

–Lisa Armstrong, VP, marketing & branding, Pentair

I’d love to hear your professional resolution. Please share on Twitter @margaretmolloy or in the comments below.

Note: This article first appeared in Forbes CMO.

Margaret Molloy is the Global CMO of Siegel+Gale. She is one of the top 10 CMOs on social media. Follow on Twitter @margaretmolloy