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What To Expect From China's $46 Billion AI Focus As It Hits CES

This article is more than 6 years old.

Many in tech are not only busy wrapping up year-end business but also simultaneously preparing for the big, annual CES convention that will take place in Las Vegas, Nevada in just a couple of weeks. Nearly every and anything pertaining to the world of consumer electronics will be either debated on hot panel discussions, addressed by powerful CEOs during keynotes, or demonstrated on the Las Vegas Convention Center and/or Sands Expo floors, in addition to a plethora of showings in private hotel suites, meetings, parties, invitation-only events, and much, much more.  However, of particular interest is CES' spotlight on Artificial Intelligence (AI) this year for the first time and innovators in the space who are rumored to show off some of the latest developments from this powerful part of the tech arena on the CES exhibit floor.  Given the recent emergence of China's tech scene as well as the country's deep commitment to AI , there is a great deal of intrigue about what attendees can expect to see.

Indeed, many experts in the AI arena are closely watching China's moves within AI. "China’s booming venture capital asset class is being financed by supportive government guidance funds, cash-rich corporations, high-net-worth individuals, and serial entrepreneurs who are reinvesting their proceeds from China’s first wave of successful exits," explains AI start-up advisor Steve Ardire.  " Thus, the multi-billion dollar investments to support AI efforts will help to create all kinds of advances in the space."

In fact, 1000 of CES' 4000 exhibitors are from China this year, and they will show developments that have arisen from various business concepts. For instance, BIKI, the underwater robotic fish-of-sorts powered by AI will make its CES debut in January. This is the initial product developed by a China tech company called ROBOSEA which was launched in  2015.  Now, after three rounds of funding, the company has an unprecedented robot offering.

BIKI weighs only .04 ounces and is water resistant to nearly 200 feet.  It was designed to make underwater exploration more affordable. The company is targeting that of individual, leisure experience as well as that of the market for fishing-related services and businesses which is expected to reach $2.8 billion by 2019. As result, products related to smart-fishing for touring and more are on the rise and ROBOSEA is jockeying for positioning.

Operated by remote control and wifi, BIKI breaks with the tradition of cable-controls for such products. The product is also engineered to offset self-vibration, thereby producing a stable picture. There are two illumination lamps on BIKI and the item provides a 360-degree underwater view. The camera represents the eyes, the infrared sensor represents the lips. All the visual perception and analysis is done via AI and is based on ten years of scientific research at Peking University.

Courtesy of Robosea

“I am so excited about being able to attend CES 2018 because it's the global gathering place for all who thrive on the business of consumer technologies,” Xiong Minglei, Founder & CEO of Robosea told me. "More mysterious underwater areas are going to be unveiled in the future which means more underwater robots will need to be developed for the use of ocean protection and exploration. Further, the market prospect of smart fishing is a major opportunity for us given the large group of anglers around the world. We expect  annual sales  for BIKI to reach up to hundreds of thousands of pieces.”  ROBOSEA's ultimate goal is to be able to reduce the cost and difficulties in marine environmental governance.  The company has built not only this consumer version but also has a full government, military-grade version several times more powerful, as well.

From underwater to above ground, Haomaiyi's mission is to disrupt the shopping experience around clothing, and it will use the CES exhbit floor to show the industry how. Founded in 2013, Haomaiyi is laser-focused on smart-fitting room technology. The company plans to help fashion brands use AI to achieve higher efficiency at the retail level.  Haomaiyi has created machines that can "see" and "understand" physical body and garments both online and offline, available anytime. Currently called the Smart Mirror, the product offers 3D images that can replicate 90% of customers' "try-on" looks.
The intent is to facilitate the customer experience by eliminating the steps of dressing and undressing so that choices can be made more easily and purchases made more quickly.  But Haomaiyi doesn't stop there. This is about harnessing valuable data via AI. By aggregating customers' purchasing data, the company plans to give AI-driven fashion recommendations to its customers. The implications around this for brands is staggering.  Indeed, the company has already partnered with Alibaba to establish the digital shopping experience with Smart Mirror in brick-and-mortar stores in China. The offering will also be available online through dozens of merchants on Alibaba's Tmall.

Courtesy of Haomaiyi

"Our customized recommendation engine is a true area of competitiveness for us," said a representative from Haomaiyi.   "When it comes to other companies that focus on 3D and 2D solutions to issues around trying on clothing, they have fallen short either due to high-cost for the product or virtual models that are generic.  Our Smart Mirror is bot cost-efficient and gives the user and unprecedented experience that resembles the user. Here's how it works.  A consumer downloads the app.  Then he or she takes of photo of him/herself.  Then one simply selects "try on" to access the massive number of clothing items uploaded into the system.  If successful consumer adoption takes place, this product could be revolutionary not only from the consumer end but from the clothing brand end in terms of tracking behavior, advertising, marketing and much more.  Indeed, when it comes to tech, the fashion industry in the US has been historically slow to adopt new methods, however, if successful,  Haomayi's Smart Mirror benefit, as a result of AI, may make for faster reception of such new tech from the fashion and retail industry here in the US.
 
Such is just a quick snapshot of what's to come at CES in a few weeks in terms of the intersection of AI and China tech companies. As attendees plan their schedule at the convention, the AI section will more than likely be a well-trafficked hub.
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