We hosted a free webinar on rationalizing and dealing with the importance of emotional marketing on Thursday, January 29th, as part of our monthly SKIM webinar sessions. Feel free to review the webinar via the webcast and/or slide deck below.
Rationalizing emotional marketing
Presented by:
Scott Garrison, Manager
Mini Kalivianakis, Client Solutions Director and Partner
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If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
About the webinar
In traditional fast-moving consumer goods, the functional element is a given for consumer trial and usage. However, it’s the emotional connection that is becoming increasingly critical: It creates a distinction from the competition. At SKIM, we recently set out to understand how to measure the effect that product claims have on emotions and, consequently, how this impacts consumer decisions.
Watch our webinar on dealing with the importance of emotional marketing, how market research can help brands determine which emotions to leverage, and how to do so.