Why Are Newspaper Websites So Horrible?

When Emily Goligoski’s parents want to read their local newspaper, the two Ohioans load up the PDF version of the print newspaper on their iPad and scroll through, “turning” digitally pixelated pages instead of reading the stories from the paper’s website.

“My parents refuse to access the website because it’s just so painful to look at,” says Goligoski, a veteran of Mozilla and former user experience research lead for The New York Times.