Neiman Marcus sold on interactive digital signage touch tables

Interactive touchscreen experience provider T1Visions today announced the deployment of three interactive retail tables for luxury retailer Neiman Marcus. The tables are now active in the retailer's Austin, Texas; Topanga, California; and Chicago locations, prominently displayed in each store's shoe salon, the company said. 

The retail tables feature a 32-inch ultra-HD 4K touchscreen, covered by a single continuous pane of glass that is customized in color per Neiman Marcus' specifications. The touchscreens are powered by T1Visions'proprietary retail software application, OneShop, which is designed to be an intuitive software application to allow customers to browse and filter Neiman Marcus' inventory, both in-store and out-of-store. Customers can add items to a favorites wish list, which can be emailed with live product links to reference for immediate purchase or for later review. The software also supports a recommendation engine based on search results. For store associates, the table provides them with up-to-the-minute inventory beyond what is available in-store, including what is coming soon. The touch tables can also be used as a tool to share with shoppers the latest trends.

The interactive retail table project began as a partnership between T1Visions and the Neiman Marcus Innovation Lab (iLab). "The iLab worked hand in hand with T1Visions to build a solution that marries form and function. The result is easy to use, leverages state of the art technology, and provides clients and associates with unbridled access to product," Neiman Marcus Enterprise Architect and iLab Manager Scott Emmons said in the announcement.

T1Visions worked with the iLab to align the project with Neiman Marcus' high standards and visual brand identity. The interactive retail table was custom designed by T1Visions' in-house industrial design team, measuring approximately 70 inches long, 34 inches tall and 26 inches wide. "One of the things that led Neiman Marcus to work with us was our ability to create a very sophisticated product that was not obtrusive, but a more elegant display of technology," T1Visions Vice President of Business Development Marco Ventura said. "We were able to integrate software, hardware, and furniture to create a seamless, complete look."

The tables are currently in their first phase of OneShop, with additional updates scheduled to release early this year. Now that the tables have been deployed to the stores, T1Visions and Neiman Marcus will continue to test and refine the software, which can be updated remotely. The long-term vision for the retail table is to conduct transactions, ultimately functioning as an additional point of sale in the store that blends in-store shopping with the online experience.

The tables are currently in their first phase of OneShop, with additional updates scheduled to release early this year. Now that the tables have been deployed to the stores, T1Visions and Neiman Marcus will continue to test and refine the software, which can be updated remotely. The long-term vision for the retail table is to conduct transactions, ultimately functioning as an additional point of sale in the store that blends in-store shopping with the online experience.

"Whether it's a product in another store location or from our online inventory, our goal is to provide customers with omnichannel access to the best merchandise in the world," said Wanda Gierhart, CMO, Neiman Marcus Group. "With our touch tables, we deliver another layer of exceptional customer service."

T1Visions will be showcasing the touch tables at the National Retail Federation Retail's BIG Show next week in New York City.