Five powerful lead generation and sales prospecting tools for small businesses
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
Small businesses struggle to build visibility online due to tight budgets and limited work force.
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
Small businesses need lots of support these days. With huge budgets being shifted online by large corporations, competing for the web presence has been harder and harder.
Luckily there are tools that offer great solutions for small businesses making their lives much easier and allowing them to be seen online.
One of the most pleasant discovering of this year, Leadfeeder has been my recommended tool in a couple of articles already. It is really simple to use, takes seconds to set up and works like a charm. I love the efficiency and simplicity of the tool.
Leadfeeder connects to your Google Analytics and identifies companies behind your site visits. It saves all the data and scores each identified company visit based on how much they have interacted with your site (e.g. repeat visits, how many pages they have viewed before leaving etc.)
Basically, Leadfeeder turns your site visitors into well qualified prospects opening lots of follow-up opportunities for you.
Hatchbuck is a solid CRM and marketing automation system for small businesses that makes it easy to nurture prospects and drive more sales. Some of the more useful features include:
Hatchbuck prides itself on having the best customer service (which customers seem to agree upon) which already makes it worth exploring. They offer free real-time demo allowing you to make up your mind if it fits your needs.
They are also quite affordable and easy to understand which makes it a perfect solution for small businesses that have limited sales budget and no in-house engineering departments.
There’s one marketing opportunity most small businesses fail to be willing to benefit from: utilizing their whole teams to capture and nurture leads.
Luckily, this trend is quickly changing as we witness a few really huge companies changing their social media policies to give their teams more freedom and encourage their employees to vouch for them online.
According to Inc, a well set-up employee advocacy program is able to to result in 5x more traffic and 25% more leads.
DrumUp is a cool social media management platform giving any company all the necessary tools to organize employees’ social media activity and turn them into brand advocates.
LinkedIn has really been pushing their Sales Navigator, a premium service that gives users greater control over the site’s features. It also provides products for sales prospecting, lead generation, B2B networking, and more.
According to their stats, signing up for the Sales Navigator increases productivity by 80%, and vastly improves sales results. Users (they claim) will be 51% more likely to meet their quotas. It includes better communication with targets, so that is at least one benefit you can find from it.
They don’t go based on teams, but instead on individual seat pricing. Each member is $79.99 per month, and it includes a premium LinkedIn profile.
Here’s a solid tutorial guiding you through Sales Navigator feature.
Cyfe is my go-to tool on so many levels which is almost unbelievable. I use it to track my social media channels, keep an eye on my customer service teams, monitor my site performance and more. Cyfe can be used to create a powerful lead generation.
Create a separate dashboard with one or many of the following widgets to keep an eye on different aspects of your lead generation process:
Cyfe is surprisingly affordable which makes it a perfect monitoring solution for small businesses.
Are there any other tools that belong in this list? Let me know in the comments!