Chinese e-commerce firm JD.com Inc on Wednesday signed a framework agreement with Intel Corp to set up a joint innovation laboratory to explore "real sense" online shopping.

According to the cooperation agreement, the two NASDAQ-listed firms will develop applications such as 3D product display and visual fitting rooms for retail website jd.com.

Other collaborative projects in the pipeline for the next two years include smart hardware as well as plans to develop tailor-made servers for corporate customers to help them promote online sales of their products.

JD said that its partnership with Intel will help promote a slew of new applications that will improve its e-commerce services, for example, digital image processing, database monitoring, identity authentication and website security.

JD also made a joint announcement with Grameen China that they have reached an agreement to cooperate in several fields, news portal stcn.com reported Wednesday.

The two sides will jointly explore rural financial markets, such as lending to farmers and crowdfunding, the report said.

With a combination of JD's online platform and Grameen China's micro-loan business in the countryside, the two sides expect to make better financial service accessible for a wider rural area.

JD moved online in 2004, selling consumer electronics, computers and books. It now has 25 million registered users and 6,000 suppliers nationwide.

By the end of 2013, JD had 82 warehouses in 34 cities, almost 1,500 delivery terminals in 460 cities, and 209 locations for customers to pick up their orders.

JD is one of four Chinese firms in the world's top 10 Internet companies by market value.