JCPenney's latest brand campaign for their plus-size clothing line, "Here I Am," features this gorgeous, captivating commercial starring a bunch of hotties looking amazing and selling me all the things. The video puts a spotlight on many awesome ladies, including Gabi Fresh, Valerie Sagun, Jes Baker, Mary Lambert, and Ashley Nell Tipton, the Project Runway champ who is now designing a clothing line for the store. (I'll take one of each, please!)
Heads up, companies that sell plus-size clothing! (And really, companies that sell any clothing!) This is how you DO IT. I love how body-positive it is while still focusing on the clothing and the importance of being able to look and feel beautiful, at every size.
"There is true beauty in individuality," JCPenney writes on their YouTube page. "So, when we start letting go of preconceived notions of who someone is based on what they look like on the outside, we all take one step closer to body positivity."
As one woman says in the comments [sic throughout], "brilliant. wish i had had this movement when I was younger..but it is never too late. age 55 and size 22 and I adore clothes and make up. and i couldn't care less now what anyone thinks of me now."
Amen!
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