Dude, What's My Market Size?
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Learn how BRIDGEi2i helps you answer the perennial question - What's my market size?
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Dude, What's My Market Size?
- 2. ... how big is my market???
- 3. ...a perennial problem for any Business Manager …
- 5. ….growing size of data… Public Data Field Intelligence Semi-Public Information
- 7. …. Making business needs more and more complex…
- 10. …Data Ninja Accurate Vision - better analytics Efficient Tools - for faster but cost effective solutions Stealth – for minimal impact of process change Strong knowledge of environment - to drive actionablility Creative - to ensure user engagement
- 11. ..OK, I am interested … but what will a Data Ninja do ?
- 12. Define future proof Traditional Sources Evolving Sources Develop a outside in market taxonomy and align it to business strategy – helps to provide laser clarity on target, competition and adjacent markets trends Popular terminologies, technology overlaps, customer pain point, technology used cases Traditional markets, overlaps
- 13. Build comprehensive Leverage business expertise and collaboration to build a comprehensive list of possible market drivers, identify data sources, classify drivers based on qualitative and quantitative - helps to make forecasting comprehensive Driver segmentation – frequency vs. importance Customer/Analyst sentiments on new/existing/ overlapping technologies Google trends Growing or declining importance of technology…related technology
- 14. Solve data does not lie = transparency = trust Leverage statistical techniques to build a forecasting model which clearly explains the relationship/impact of the drivers on market 11.7% 13.3% 3.4% 8.4% 11.9% 7.5% 12.9% 0.0% 0.0% 10.6% 10.1% Driver1 Driver2 Driver3 Driver4 Driver5 Driver6 Driver7 Final Mkt Year Final 2012 2013 2014 2015 2016 2017 Statistically explain relationships and impact of Drivers on Market Statistical model to forecast market Clear, Transparent, Accurate, Comprehensive Scenario building
- 15. Add a dash of interactive visualization/dashboard to grab and maintain user attention and drive better reach Simplify making data alive Dashboard to enable interactions and provide drill down – making data alive
- 18. BRIDGEi2i is an Analytics Solutions company focused at helping you BRIDGE www.bridgei2i.com Enquries@bridgei2i.com @BRIDGEi2i facebook.com/BRIDGEi2i linkedin.com/company/bridgei2i-analytics-solutions Transform and visualize big data into meaningful business metrics INFORMATION Identify underlying patterns, understand behavior and predict outcome INSIGHT Operationalize data driven decisions to realize sustainable business value IMPACT