VSP Ventures and Optometric Management Group Continue to Bring a Care-Focused Transition Solution to Ohio Eye Doctors

RANCHO CORDOVA, Calif.—With a continued focus on supporting private optometry practices across Ohio via a partnership formed in 2021, VSP Ventures and Optometric Management Group (OMG) Read more.

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LensCrafters Launches New 'Your Eyes First Campaign' Featuring Popular American Actress

NEW YORK—LensCrafters announced today that Golden Globe award-winning actress and producer Sharon Stone is the face of the brand’s new 2022 “Your Eyes Read more.

LensCrafters Announces Sharon Stone as Face of New ‘Your Eyes First’ Campaign

NEW YORK—LensCrafters announced today that Golden Globe award-winning actress and producer Sharon Stone is the face of the brand’s new 2022 “Your Eyes Read more.

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Optical Rockers to Reunite at Hard Rock With Fundraiser for Vision Non-Profit ECN Purpose

Show Organizers Extend Deadline to Participate in NOW by Vision Expo to Thursday, March 10

CDC Relaxes Mask Guidance for Most of U.S., Schools

Respondents to Women In Optometry Poll Share How They Navigate Competitive Job Market

Women In Optometry: Optometrist Designs Interactive Children’s Workbook to Raise Eyecare Awareness in Parents

Three New Speakers Will Add Fresh Perspectives to VM Summit Program

The National Average for Gross Revenue at ECP Locations Decreased for the Week of Feb. 14-20, Jobson’s Latest Practice Performance Tracker Shows

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Now Incorporating VMail ProductWatch and VMail Technology

I-Deal Optics Adds to HAGGAR Active Collection

Quick Take: I-Deal Optics is adding new styles to the HAGGAR Active Collection, a growing segment of the men’s lifestyle brand.
Specifics: The new styles are sporty and action-influenced, a perfect fit for the Active Collection. New addition HAC120 is a lightweight TR90 style that features wider molded temples and is available in three colorways.
Selling Point: The new HAGGAR Active Collection styles are sporty and comfortable.
www.i-dealoptics.com
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Colors in Optics Intros The Bespeckled II

Quick Take: Colors in Optics is introducing The Bespeckled II, an homage to its iconic Bespeckled frame.
Specifics: The Bespeckled II is a classic round P3 frame which debuts in a several statement hues including Crystal, Whiskey Tortoise, Onyx with Tortoise lining, Butterscotch, Emerald, Fuchsia, Cobalt, and Wine. The frame is handcrafted in polished acetate and features a hidden CIO logo on the temple, pin dot décor and the CIO logo embedded in the rounded
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WestGroupe’s Fysh Debuts 2022 Visual Campaign

Quick Take: WestGroupe is debuting the 2022 Visual Campaign from Fysh, titled Modern Morocco.
Specifics: Fashion photographer Yu Tsai shot the campaign in a Hollywood Hills Moroccan mansion. The location’s mesmerizing mosaics and stunning architecture complements the intricate detailing and rich, jewel tones of the 2022 Fysh sun and optical collections.
Selling Point: Alexis Nyiro, director of marketing and product development at WestGroupe, said, “The Fysh woman loves prints and color,
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Social Shopping: Addressing the Changes in Consumer Shopping Behavior in 2022 and Beyond

NEW YORK—It’s abundantly clear today that the nature of “social shopping” is in the midst of dramatic changes. As recently as 10 years ago, social Read more.

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CVS Tests Specialty Retina Care Services at a CVS HealthHUB Location in Tampa, Fla.

WOONSOCKET, R.I.—Noting the risk of vision loss from retina diseases, CVS Health officials have acknowledged the ongoing pilot test of a retina care service at a CVS drugstore in Tampa, Fla. It is believed to be a first-of-its-kind service within a drugstore location. The provider of the retina care service is Network Eye Inc., a company founded in 2019 to “bring this critical retina care to all—augmenting the traditional retina care pathways, and providing much-needed care to the millions not getting it today,” according to the company’s website. Read More

Review of Optometric Business: The Referral Relationships We Built that Generate Up to $1 Million Annually in Revenues

The referral relationships you build with other health care practitioners are essential to care, and also can greatly increase profitability. Approximately 20 percent of our patients are co-managed with other providers directly. This accounts for $800,000 to $1,000,000 in annual revenues. The high revenue generation associated with our co-managed patients stems from return visits to our office for care and product purchases. Often, after a patient is seen for an acute issue, they come back to us for their routine eyecare and purchase glasses and/or contact lenses. Read More

Women In Optometry: Optometrist Designs Interactive Children’s Workbook to Raise Eyecare Awareness in Parents

The increase in digital device usage and exposure among all age groups may be fueling eye fatigue and more concerns about the increasing rate of myopia in children. Although the coronavirus pandemic did bring renewed attention to eyecare, many parents are not aware of the importance of routine eye exams for young children, says Jean Kelly, MCOptom. “My goal was to raise higher awareness among parents, who often visit the practice only after their child starts showing symptoms, which inspired me to create an augmented reality (AR) children’s workbook,” she says. Read More

Clearly to Add New Brick and Mortar Stores

Clearly, the primarily online eyewear retailer under the EssilorLuxottica umbrella, is expanding its physical store count from 4 stores to up to 15 in the next two years, according to news reports by the Retail Council of Canada. New stores are opening in Ottawa, Edmonton and Mississauga in marquee shopping plazas. Read more.