By Cally Guerin
Recently I sat down to make a poster about the DoctoralWritingSIG blog for a higher education conference. I’ve made only a few research posters over the years; this genre is more common in some science disciplines than it is in humanities and social sciences. The exercise encouraged me to think about how this kind of research writing differs from that of a journal article or a thesis or, for that matter, a 20-minute oral presentation for a conference.
Poster prose is a little like reducing an 80,000-word thesis to a Three-Minute Thesis presentation: turning an article-length idea into a poster requires the author to focus in on the key messages of the communication. Posters encourage writers to extract the skeleton of the narrative they have developed in more fulsome terms elsewhere, to distill the key ideas of the work into neat dot points or short statements. This is not a time to be chatty; a poster gives us only the central message.
Some of Patrick Dunleavy’s advice on “How to write a blog post from your journal article” applies to posters, too. In particular, he recommends minimising the methods section and literature review, and writing short paragraphs. He reminds us that it is also useful to capture the key message in a narrative title. Unlike blogs, though, posters can make good use of subheadings to emphasise key points, to break up the text, and communicate ideas quickly.
In any writing, it is important to consider the audience being addressed. Do poster readers want a condensed form of the whole thesis, or just one aspect of the work? Are they actually much more interested in the results and conclusions than in the theoretical framework and the research methods? Perhaps some sections should be given a larger proportion of the space than one might expect in an article. Or the poster might act as an enticing introduction to the research, inspiring readers to seek out the full article or published chapter where they can discover the nuances left out in the abbreviated poster form.
My own tendency when looking at posters is to start at the top left corner and read down the columns, working towards the bottom right corner – just as I would a page in a book. Lots of the poster templates available online encourage this format, and many posters thus provide a condensed version of a traditional article in their form and layout. The following example demonstrates this type of transfer from an article to a poster. The text-based format is broken up with headings, and a few photos are used to illustrate the subject.
This can be very effective, but there’s no need to feel constrained by columns of text. Given that we can see the whole item at a glance, it’s perfectly possible to draw the eye to other parts of the communication first, such as a diagram at the centre of the poster, or photographs that encapsulate the essence of the findings. The linear narrative of an article might be transformed into a hub-and-spokes format to demonstrate the complexity of relationships. The layout of the poster can be used to direct readers’ attention to specific parts of the communication, as in the maths poster below on Felix Breuer’s blog.
Think about font size to ensure that important elements such as subheadings can be read from a distance. Remember to check colour choices for contrast so that the text and images are easy to read. Consider also how it is possible to draw on the symbolic aspects of colour to support the message.
Since a poster is oriented towards visual elements rather than just the prose, it makes sense to take full advantage of images to support the words. Some posters can benefit from the central focus being on the images, with words playing a supplementary role. For those in disciplines where conference posters are not so commonly used, this can be both challenging and liberating. For example, Sarah Foxen, a PhD candidate in Humanities at the University of Exeter, reports on her experience of very successfully translating her research into a poster. Even if research does not generate data in the form of tables, charts or graphs, what other kinds of visual representations are possible? Could a diagram help explain relationships between stakeholders? Evocative images can get to the heart of arguments, regardless of the discipline. In the process of explaining research in this visual medium, it is possible to gain new insights into the work when seeing it presented differently
What’s your experience of creating posters to communicate your research? What do we need to ensure doctoral candidates understand about this medium? And are there pitfalls they need to be warned about in advance? Share your thoughts on posters with us.
SheriO said:
You asked, What do we need to make sure doctoral researchers understand about poster making?
Doctoral candidates ought to receive professional development on making posters.
Supervisors and programs should encourage doctoral candidates to make posters related to their reaearch
A poster gives its maker a new, visual perspective on their research, stimulating new ideas.
Award winning posters ought to be compiled and discussed in a book or pdf given out to doctoral candidates
doctoralwriting said:
Great list – thank you! And yes, it would be good to compile a set of good posters in different disciplines to act as a guide for others.
PollyG said:
If there is a competition attached to entering your poster it is wise to check if your conference has a preference on the headings. Sometimes they propose headings that are not in the traditional style (intro, lit, methods, etc.). I once wrote a poster using the quality improvement cycle for titles.
doctoralwriting said:
Ah, good point – thank you!
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SheriO said:
I wonder if doctoral students would be better served if in addition to writing a thesis, some expectation for other knowledge products accompanied completion, for example, posters, 3MT, blogs, tweets (didn’t a doctoral candidate recently tweet out their entire doctoral thesis?) a business plan, a documentary film, articles and books of course…Now the emphasis of academic writing in doctoral work switches to communication with various audiences for various purposes…
doctoralwriting said:
The focus on ‘professional development’ as part of the forma doctoral program in many places helps us notice how useful it is to learn how to communicate in these ways. And creative practice doctorates are also broadening the possibilities in how ideas can be presented for examination. I love the idea of tweeting a thesis – do you have any other information about this?
SheriO said:
I’m sorry I don’t have any more information about the reputed tweeting out of a thesis. I’ll try to find out. thanks for the info on creative practice doctorates…I wonder if anyone is blogging about new approaches/solutions to work worthy of a doctorate…A digital resource would be great for students and supervisors alike…
katyleighkennedy said:
My uni offers training on how to make posters, they tie it in with the postgrad conference we have each year. But basically, if you want advice on how to make a poster, go to this amazing website ALL about posters! http://betterposters.blogspot.co.uk/
doctoralwriting said:
Thanks for the great tip – looks like a fabulous blog, full of useful advice and examples!
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Paul Spencer said:
I think the most important thing to remember about research posters is that the standard out there is not very high so you don’t have to do much to make yours stand out in a sea of mediocrity.
I think another key point is to remember what posters are for. They are about starting a dialogue with others about your research so one needs to think about the “why” of your research, the one key message that you want folks to take away and then build your poster round that.
Here’s that and more in a blog post I wrote about the workshops on posters that I’ve run.
doctoralwriting said:
Encouraging and very helpful advice – thanks Paul! Also thank you for the link to your excellent blog on the topic.