Tips for Keeping Your Trade Show Booth On Budget
When it comes to trade shows, you typically only have a few days to properly market your brand to thousands of people in your industry. While this may seem like a daunting task, trade shows can be a great marketing tool for your company, providing new leads and unique networking opportunities. One of the most important aspects of exhibiting at a trade show is an effective and functional trade show booth. Since a good trade show booth can make or break your success at a convention, here are some tips for maintaining the right booth for your needs and how to keep your exhibit on budget.
Establish a plan and stick to it
The first thing you need to do when preparing for a trade show is to come up with a plan of attack for the show you are attending. Make a list of all the expenses you will have for the show, which can include:
- Travel expenses
- Booth size
- Shipping and setup
- Number of employees working
- Expenses during the show
By establishing what you require during the show, you will have a good idea of how much the entire show will cost your business. Also, try to be realistic with your trade show booth. If your company can’t afford a massive, double decker display, don’t consider purchasing or renting one. Knowing what will work best for your brand will help to properly market your company and products, as well as saving you money on excessive exhibit space.
Other money saving trade show booth tips
Another tip that can save your company big bucks is to check to see if the show you are exhibiting at offers any early bird specials. Many trade shows offer discounts to brands that register early, so if you know you are attending a show, take advantage of the savings that can come from signing up as soon as possible. Also, you can save money by cutting corners on your marketing efforts. Don’t waste funds printing expensive brochures and pamphlets that will likely see the bottom of a trash can. Instead, provide digital copies of information about your brand, which is both beneficial for your company and a more environmentally friendly promotional option.
It is possible to succeed at a trade show and keep your booth within budget. With a little planning, you can see a nice return on investment when exhibiting at your next trade show. For more information on trade show booths, contact Xibit Solutions today at (702) 361-7502.
