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Brand Marketing

Roblox names ex-Walmart exec Barbara Messing as its first-ever CMO

Barbara Messing, CMO, Roblox. (Ad Age; composite images Roblox)
IL
By:
Ilyse Liffreing
September 01, 2020 06:23 PM

In a sign of changing times, gaming platform Roblox has hired Barbara Messing, Walmart’s former chief marketing officer, as its first-ever CMO.

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