Brand Marketing

Roblox names ex-Walmart exec Barbara Messing as its first-ever CMO

Barbara Messing, CMO, Roblox. (Ad Age; composite images Roblox)
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By:
Ilyse Liffreing
September 01, 2020 06:23 PM

Featured Stories

Cannes Lions
How creators are shaping Cannes Lions—from business discussions to the campaigns winning awards

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity.

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By:
Gillian Follett
How creators are shaping Cannes Lions—from business discussions to the campaigns winning awards
Data
Kellanova is showing how chief marketers and data officers can collaborate to boost sales
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By:
Garett Sloane
Kellanova is showing how chief marketers and data officers can collaborate to boost sales
Cannes Lions
Cannes Lions predictions—12 food and beverage campaigns that should win
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By:
Olaf van Gerwen
Cannes Lions predictions—12 food and beverage campaigns that should win
AI
How Apple’s new AI image search gives brands another marketing channel
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By:
Asa Hiken
How Apple’s new AI image search gives brands another marketing channel