Success Story: Ticketleap

Sifts through and
amplifies around
10,000 social
messages
SUCCESS STORY: TICKETLEAP
690% increase
in recent event
attendees after
using Hootsuite
Increase in successful
events since
educating customers
in Events University
3x more Events
University signups
in 2014
Success Story:
Ticketleap
How Ticketleap uses Hootsuite to
Increase Event Attendance
This is a story all about how Ticketleap, an event marketing and online
ticketing platform, stood out by empowering employees to share their
expertise and lend some personality to the business.
Meet Ticketleap. This tech startup helps its customers sell more tickets to
their events. But if you’ve ever created an event through Ticketleap, you
know that the team leading the charge offers so much more than one-time
products and services. They bring people together through events
and experiences, empower and give the DIY event creators a voice, and
encourage small teams, like themselves, to make a big impact.
Sarah Lang, Director of Marketing at Ticketleap, and the team use social
media and their blog to showcase their fun, approachable personalities,
while sharing their expertise on creating and promoting successful
events. The team breathes life to the business. In doing so, they’ve kept
the entrepreneurial startup-atmosphere alive that attract like-minded
customers from afar.

Using Social Media to Add a Little Personality to
the Business
Today, many businesses have strict social media guidelines and policies, so
when one is more playful, people take note. Ticketleap’s social team shares
fun and quirky marketing content to add a bit flavor to their online presence.
This sets Ticketleap apart from their competition and makes customers want
to follow and interact with them, which in turn promotes business growth.
While they create tools to help customers build communities through
events, they use their keen sense of culture and personality to build their
own community.
For example, their highest engaging content on Instagram is a video
series called #Justatip. Only seconds long, these videos feature a variety
of Ticketleap employees sharing an event or community-boosting tip. The
videos are just one example of how employees are encouraged to think
creativity, and showcase the many different personalities that make up a
business’ team.
How Education Can Improve an Event’s Success
But Ticketleap’s content marketing is not only fun and personable, it’s
educational. As experts in the field of event, ticketing, and community
management, the social media team shares their wealth of knowledge
through content and in Ticketleap’s free Events University, or EU. Similar
to an educational blog, EU is full of rich media content such as “what sold
out events have in common,” “how to choose an event hashtag,” and
“how to plan an event in one week.” Ticketleap uses EU content to arm
customers with the skills and tools to create their own successful events.
“Business owners know their own product and service inside and out, so if
we can educate and empower them to create their own branded events,
their event will be represented correctly and that much more successful,”
says Sarah Lang, who is the Director of Marketing at Ticketleap.
“Business owners
know their own
product and service
inside and out, so
if we can educate
and empower them
to create their own
branded events,
their event will be
represented correctly
and that much more
successful,”
Sarah Lang,
Director of Marketing,
Ticketleap

Instagram videos are an excellent way for the Ticketleap team to share
some of the many tips and tricks from Events University. In the last
quarter, since starting the campaign to promote EU on Twitter and
Facebook using Hootsuite, Ticketleap’s number of new subscribers has
tripled each month.
How Hootsuite Helps Events Run that Much
Smoother
With thousands of customers making event pages, promoting events
on social feeds, and selling tickets through the Ticketleap platform,
Lang and her team have a growing pool of content and conversations
to listen to, engage with, and share.
“Some of the more popular events will tweet once and draw 10,000
associated social messages. That’s a huge volume of content to
sift through, and because such a large part of our social strategy is
consuming and sharing user-generated content, our strategy would not
be effective without Hootsuite,” shares Lang.
Ticketleap’s social media team uses these
Hootsuite features for success:
‹‹Teams and Assignments: When it comes to social media listening
and engagement at such a high volume, Lang and the team
work together by assigning messages to one another—whether
for customer service, customer event promotion, or day-to-day
engagement—to ensure that conversations and opportunities are
taken advantage of.
‹‹Keyword and Hashtag Search Streams: Many of Ticketleap’s
customers create hashtags for their events. Setting up both event-related
keyword searches and hashtag search streams allow
Ticketleap’s social media team to keep up with user-generated content
and share their customers’ wins.
“We have lists
of influencers,
journalists, and local
people we think are
cool or want work
with. Hootsuite helps
us sort through all
of their updates to
make sure we’re
hitting the right
people, at the right
time with content
about experiences
over things, or
anything else to do
with events.”
Sarah Lang,
Ticketleap

‹‹Lists: The social media team creates and follows relevant lists
of influential people or customers talking about events, inbound
marketing, content marketing, and other marketing or industry
related topics. This helps them easily find content that will resonate
most with their audience.
‹‹Scheduler: Lang and theteam have a wealth of user-generated
content to share, but scheduling messages is essential for staggering
content publishing times so that followers don’t become overwhelmed
‹‹Mobile App Push Notifications: Although Ticketleap’s customer
service help desk is open from 9am-9pm EST, the events take place
at all hours. Because push notifications send mobile alerts on social
messages that may require attention, the team can quickly respond
after-hours or assign it to a customer service agent for the morning.
Getting People to Commit to an Event Is Easier
Through Word of Mouth
“It’s easy enough to get someone to like or share, but it’s difficult to
get them to see a post, take out their credit card, pay for a ticket, and
attend the event,” says Lang. “Hootsuite is really important in helping us
promote our own events, sell tickets, and track results.”
A recent Ticketleap community-building event was supposed to be an
informal and intimate gathering of 50 people. After using Hootsuite to
find and capitalize on a few existing hashtags and surface influential
journalists who ended up being interested in attending, they ended up
with 395 event attendees—almost seven times their original goal.
“Hootsuite is really
important in helping
us promote our own
events, sell tickets,
and track results.”
Sarah Lang,
Ticketleap
Whether you’re looking to add a bit of flavor
to your business, educate your customers,
or host sold-out events, Hootsuite Pro has
something for every business. Try it out today.

Success Story: Ticketleap

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Success Story: Ticketleap