Candy Casts Its Spell

The full moon doesn’t just bring out the goblins and the ghouls on Halloween; it also welcomes the crazy candy addicts – many of whom suffer from a sweets infatuation fostered and reinforced in childhood trick-or-treating.

So with the lust for candy in the air, Resonate investigated the personality traits of people who actually buy these treats to satisfy their cravings and the cravings of the many other addicts who come knocking at their doors. Turns out, people who buy candy are more likely to be emotionally unstable and anxious! Spooky stuff – wonder if Freddy Krueger liked candy?

Though some people see Halloween as just a time to dress up and party, many others are motivated by this decadent and hedonistic indulgence in candy. Find out what else goes on inside the mind of the Halloween candy monster … oops I meant consumer.