Maintaining balance between career and family with a devoted life partner is a winning formula for many women in business, according to former first daughter and NBC-TV “Today Show” contributing correspondent Jenna Bush Hager.

Bush chatted with Thinking Bigger Business shortly before going onstage to deliver the keynote speech at the American Business Women’s Association (ABWA) 65th National Women’s Leadership Conference today at the Overland Park Convention Center. The conference continues through Saturday.

What are you here to accomplish today?

Bush: I’m here to speak to all these amazing women in business, which is great, because I’m a new mom, I work, I have multiple jobs. And I feel like I can learn so much from these women about balance and priorities, and so I’m thrilled to be here.

What is the biggest issue for women who want to lead in business?

Bush: The biggest issue is prioritizing, figuring out balance. Among my friends, we work, we have children, we have spouses and we have other priorities, such as service in the community. So how do you balance it all? I actually would ask some of these women (attending the conference).

Is it harder for a woman to make it in business than it is for a man?

Bush: I think it is. We obviously know the statistics. There are less women in the boardrooms. But I think there are ways to do it. I have a great spouse, who helps me with my daughter. We share 50-50. He’s an incredible partner. And when you speak to women who have made it in business, that’s one of the main things that they need—a great spouse, a great partner who takes over half of the work, who is an active father, so that you can balance. Because, obviously, women are busy. They’re taking care of their families and working in the workplace.

Why do you think there are fewer women than men entrepreneurs?

Bush: Actually, l was just at a Goldman Sachs Builders and Innovators conference, where I met a ton of women entrepreneurs. So there are more and more women entrepreneurs. I think part of the problem is, again, that women are busy. If they’re mothers, they’re the primary caregivers.

That’s just the way that it is.

There are a lot of women entrepreneurs. I know a lot. Actually, my sister started Global Health Corps, which is a social entrepreneurship function, and she works tirelessly. So I’m confident that we’ll be seeing more and more women entrepreneurs.