Snowflake Takes Aim at Amazon, Hadoop With New Data Service

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Former Microsoft Corp. and Juniper Networks Inc. executive Bob Muglia can’t seem to stay away from database and infrastructure software. He’s taking the wraps off his newest company, an effort to sell data software designed for Internet-based cloud networks.

Called Snowflake Computing Inc., the company built a new database from the ground up to take advantage of cloud systems that let customers easily add or remove capacity, Muglia, who is Snowflake’s CEO, said in an interview. The product, known as the Snowflake Elastic Data Warehouse, is already in use at customers such as Conde Nast and Accordant Media LLC, said Muglia.