06


Spring 2018


COVER STORY


Generational Marketing Preferences:


What Every Marketer Should Know


By Trish Witkowski a


s a marketer in today’s world, it can be really overwhelming to create and manage marketing strategies


for different generations across an array of platforms. The question is, Are we really all that different? The answer is yes . . . and no. As you can imagine, there’s good news and bad news in that answer. It’s hard to believe there was a time when one marketing message pushed through a channel or two could do the trick. Those were the good ol’ days. Let’s get the bad news out of the


way first. We’re now competing for the attention of our customers on as many as five screens at a time through multiple marketing channels and social platforms. It’s difficult to keep up, and it’s impossible to be everywhere at once. On the bright side, you don’t have


to be everywhere at once. You just need to be at hand when customers need or want you and available to interact in the method they’re comfortable with. However, just being there isn’t enough. You will need to meet some very specific requirements—requirements that will make a lot of sense once you know more about each of the five living generations. So, let’s start by getting to know what makes these generations tick.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20