Marketing Technology Highlights of The Week: Featuring TIBCO, Netbase Quid, ZoomInfo, ContentSquare And More!
MarTech Quote-of-the-Week!
I believe that many B2B companies often suffer from a lack of understanding and/or appreciation of really smart positioning and branding — that’s why it’s important for startups and established companies alike to have a killer marketing team that truly understands how to develop a brand and bring the brand identity to life.
Top MarTech News of The Week: 18th July to 25th July 2022
- Adriel to Bring Cutting-Edge Marketing Intelligence Solution to England
- TIBCO Cloud Integration Unlocks the Power of Real-Time Data with Breakthrough iPaaS Capabilities
- Don LeBlanc Joins StackCommerce as CEO, Bringing Deep E-Commerce Expertise to the Growing Company
- Horizon Media Partners with Sourcepoint to Help Drive Privacy-first Advertising
- JAGGAER Version 22.2 Tackles Real Business Challenges While Advancing the Company’s Autonomous Commerce Strategy
- Vibrant Media Releases Sell-Side Contextual Targeting Solution
- Stagwell (STGW) Acquires Apollo Program, AI-Powered SaaS Platform for Consumer, Creative, and Content Insights
- Umami Raises $1.5 Million Pre-Seed Funding Round Led by Race Capital to Continue Growing its Popular Open-Source Privacy-Focused Web Analytics Platform
- Invoca Report Finds That Despite Inflation, 63% of Consumers Will Pay More for Great Customer Service
- HG Insights Launches Platform 2.0 – With Improved Features To Help Global Companies Optimize Their Go-to-Market Motions
- ZoomInfo Joins AWS Partner Network to Improve Data Delivery Through Data-as-a-Service Platform, OperationsOS
- Former Mastercard SVP Patrick Reynolds Joins BlueConic as CMO
- MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation
- NetBase Quid Expands Consumer Intelligence to Increase Globalization of Social Media Data
- Acxiom Enhances Heathrow MarTech Capabilities with Salesforce Marketing Cloud & CDP Services
- Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT
- Liveperson Launches Contact Center Conversation Mining to Turn Omni-Channel Conversational Analytics Into Intelligent Action
- Contentsquare Closes $600M Growth Investment Round Led by Sixth Street; Doubles Valuation to $5.6B and Brings Total Funding to $1.4 Billion
MarTech QnA with the Expert
When the team is aligned on the objectives, the optimal go-to-market strategy becomes more clear. Strategy is about trade-offs, when you are clear which market segments you are leaning on and what you will optimize for, decisions become much easier.
–Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll
MarTech Articles on Product Marketing Challenges, Social Media Mitigation, Driving Ecommerce Success and more!
- How to Strategically Shift Demand Gen Efforts as the Buyer Journey Changes
- How Search Can Help Deliver Cross-Border Ecommerce Success
- New Study Reveals Top Challenges Impacting B2B Product Marketers at Tech Enterprises
- Navigating The Role Of Identity Solutions For Publishers In The Programmatic Ecosystem
- The 2022 CX Playbook –Closing the Engagement Capacity Gap to Meet High Customer Expectations with High-Quality Experiences
- Music To Our Ears: How Smbs Can Use Audio And Video To Instantly Captivate Audiences
- A marketer’s guide to developing social media mitigation strategies
- What Should You Keep in Mind BEFORE Kick starting an ABM Program?
- Takeaways from Spotify’s Evolution and Trajectory
- Breaking Down The Basics of Display Advertising
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 129: Regional Sales Development Best Practices with Abdul Javed, VP of Sales for APAC at Clari
Episode 128: Marketing Tips and Best Practices for the Rest of 2022 with Daniel Rodriguez, CMO at Simplr
Episode 127: B2B Sales and SalesTech Best Practices with Craig Moore, Head of Sales at Vyond
