What are the newest innovations driving B2B marketing?
Our analysts and marketing strategists have identified seven emerging trends that are propelling savvy marketers in 2017.
The first is the dominant field of thought leadership, revealing the emotional processes that continue to lie at the heart of B2B marketing. Yet while the ROI for brilliantly executed thought leadership can be massive, the data suggests that the current model is broken: only 30% of B2B marketers feel their content “works.”
We look at some of the key solutions, such as the blockbuster model where the same IP is strategically and consistently marketed across multiple channels. When combined with a people-first strategy—and a move away from hypertargeting and towards relevant reach—marketers can hone in on developing real and lasting human connections.
Want to learn more? Just click the AutoFill with LinkedIn button on the right and we'll be in touch shortly.
Contact us today.