The document discusses the importance of having a mobile-led digital strategy for businesses. It notes that mobile devices have fully infiltrated our daily lives, with people checking their phones over 100 times per day. The strategy must consider data, design, and defense. On data, it notes that mobile phones generate huge amounts of data but also have privacy risks. Design considers the audience and content access points. Defense addresses issues around allowing employees to use personal devices for work like data security, distraction, and liability risks.
17. THE LAST THING WE DO AT NIGHT
95% OF PEOPLE USE THE PHONE FOR
SOMETHING JUST BEFORE GOING TO BED
http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11
18. OUR SLEEPING PARTNER
90% OF SMARTPHONE USERS AGE 18-29
SLEEP WITH A CELL PHONE
http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11
19. MIDDLE OF THE NIGHT
HALF OF PEOPLE CHECK THEIR PHONES
IMMEDIATELY IF THEY WAKE UP DURING
THE NIGHT
http://www.huffingtonpost.com/2013/09/16/sleep-phone-tablet-bed_n_3924161.html
20. THE FIRST THING WE SEE IN THE MORNING
THE AVERAGE USER REACHES FOR THEIR
PHONE AT 7:31AM
http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-
DAY-6-seconds-evening.html
21. BEFORE WE GET UP
CHECK PERSONAL EMAILS AND FACEBOOK
http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-
DAY-6-seconds-evening.html
22. WHAT WE DO DURING THE DAY
THE AVERAGE USER CHECKS THEIR PHONE
110 TIMES A DAY
THAT’S THREE HOURS AND SIXTEEN
MINUTES A DAY
http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-
DAY-6-seconds-evening.html
24. IF YOU RUN A BUSINESS,
OR DO PUBLIC RELATIONS FOR A BUSINESS
YOU’RE ALWAYS ON
25. TOTAL POPULATION
7 BILLION
3 BILLION INTERNET USERS
40% OF WORLD POPULATION
1.75 BILLION SMARTPHONE USERS
1/4 OF WORLD POPULATION
http://www.internetlivestats.com/internet-users/
26. Q4 2012
77% of mobile searches were done from a
location (work or home).
In these same locations, a desktop PC
was available.
http://searchenginewatch.com/article/2255624/77-of-Mobile-Searches-Happen-at-Home-or-Work-Study
27. JANUARY 2014
Mobile devices accounted for 55% of
Internet usage in the United States.
Desktop PC’s accounted for 45% of Internet
usage in the United States.
http://money.cnn.com/
28. Q1 2014
Eight quarters of declining shipments.
2015
Traditional PC market
(desk-based and notebook)
is on pace to contract 6.7 percent in 2014
and 5.3 percent in 2015
http://www.gartner.com/newsroom/id/2793921
30. MOBILE HAS WON
http://www.themechanism.com/voice/2014/10/03/avoiding-a-mobile-house-of-cards/
31. “THERE IS NO BETTER WAY TO
OVERPOWER A TRICKLE OF DOUBT
THAN WITH A
FLOOD OF NAKED TRUTH.”
35. Five petabytes of data are generated every
day by mobile phone subscribers -- the
equivalent of 100 million four-drawer filing
cabinets filled with paper.
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
36. THERE ARE TWO KINDS OF
MOBILE STRATEGIES.
AFTER ALL, WE ARE NOTHING
!
MORE OR LESS THAN WHAT
WE CHOOSE TO REVEAL.”
THE SORT OF MOBILE STRATEGY THAT
MAKES YOU STRONG, OR A USELESS
MOBILE STRATEGY . THE SORT OF
STRATEGY THAT’S ONLY SUFFERING.
!
I HAVE NO PATIENCE FOR
USELESS STRATEGY.
40. For more about The Mechanism’s
Twitter Aggregator Application for Business Intelligence
contact: Dave.Fletcher@TheMechanism.com
44. To see this video, which shows
an example of eLearning
Gamification go here:
https://vimeo.com/108943780
!
use password: g4merPRSA
45. “This now sets the standard moving
forward for quality of modules”
!
“Easily the best looking and most
interactive eLearning module we currently
have”
46. For more about The Mechanism’s
Immersive eLearning Applications
Contact: Dave.Fletcher@TheMechanism.com
47. DARK SIDES TO DATA COLLECTION
THERE ARE WAYS TO ACCESS API’S
TO UTILIZE DATA FOR MARKETING AND PR
COLLECTION OF DATA THROUGH
MOBILE DEVICES IS BECOMING
MORE COMMONPLACE
66. LOST DEVICES WITH UNSECURED DATA.
A MISSING PHONE OR TABLET RAISES THE
POSSIBILITY OF AN OUTSIDER ACCESSING
COMPANY TRADE SECRETS OR SENSITIVE
INFORMATION ABOUT CUSTOMERS AND
EMPLOYEES.
http://www.inc.com
67. DISTRACTED DRIVING
LAST YEAR COCA-COLA WAS HIT WITH A
$21 MILLION COURT JUDGMENT AFTER A
COCA-COLA TRUCK DRIVER WHO WAS
TALKING ON HER CELL PHONE
WHILE DRIVING
STRUCK A TEXAS WOMAN.
http://www.inc.com
68. SOCIAL MEDIA CONTENT
IF YOUR COMPANY HAS A BYOD POLICY,
RACIST COMMENTS POSTED ON TWITTER,
CAN BE USED AS EVIDENCE IN A LAWSUIT
THAT ALSO NAMES THE EMPLOYER AS A
DEFENDANT.
http://www.inc.com
69. SEXUAL HARASSMENT & SEXTING
FORTY PERCENT OF ADULTS UP TO THE AGE
OF 34 ADMIT TO “SEXTING."
IF THERE'S CONCRETE EVIDENCE OF
SEXUAL HARASSMENT IN THE OFFICE, IT
COULD BE USED AGAINST THE COMPANY.
http://www.inc.com
71. VIRGIN AIRLINES TESTS BEACONS IN
HEATHROW
LONG TERM USE FOR RETAILERS
www.ibtimes.co.uk/virgin-atlantic-trials-low-energy-bluetooth-beacon-technology-london-heathrow-airport-1446871
73. BEACONS DON'T ACTUALLY COLLECT OR
SEND ANY INFORMATION.
THEY PING OUT BLUETOOTH SIGNALS,
WHICH ARE RECEIVED BY PHONES THAT
HAVE DOWNLOADED AND GIVEN
PERMISSION TO SPECIFIC APPS.
http://mashable.com/2014/10/06/hidden-beacon-devices-in-new-york-city-phone-booths-could-be-removed/
74. FEELINGS
ALMOST FOUR IN TEN USERS ADMITTED TO
FEELING LOST WITHOUT THEIR DEVICE
http://www.dailymail.co.uk/
75. SUBJECTS WERE EXPOSED SEPARATELY
TO AUDIO AND TO VIDEO OF A RINGING
AND VIBRATING IPHONE
THERE WAS A FLURRY OF ACTIVATION IN
THE INSULAR CORTEX OF THE BRAIN,
WHICH IS ASSOCIATED WITH FEELINGS
OF LOVE AND COMPASSION
http://www.patheos.com/blogs/markdroberts/2011/10/03/you-and-your-cell-phone-is-it-addiction-or-love/
77. “I LOVE MY PHONE
I LOVE HER MORE THAN
A SHARK LOVES BLOOD.”
78. To watch this video, which shows
how science fiction depicts wearable technology
go here:
https://vimeo.com/108922052
79. THANK YOU!
!
@DAVEFLETCHER
@THEMECHANISM
CRAFTING TOMORROW’S #DIGITALEXPERIENCE
LEARN MORE: HTTP://THEMECHANISM.COM
P : 212-221-3444
E : NEWBIZ@THEMECHANISM.COM
HTTP://WWW.THEMECHANISM.COM/CONTACT/