Check in and networking will begin at 7:30-8am, with the discussion taking place from 8-9am. Light breakfast and refreshments will be served.

About the Special Interest Group Topic:

Social media is quickly becoming a key component in the healthcare marketer’s toolkit, particularly on the provider and payer side.

Disruptive social media innovation in healthcare continues to penetrate our lives by transforming how physicians, health care delivery, pharmaceutical and other health organizations improve patient experiences and drive demand for healthcare products and services and marketers are already diverting their marketing budgets to reach their customers through these niche online social networks.

This begs the question of how does one measure the ROI, both to see what's working and to prove the value of social media as a business strategy? Join us on the 29^th to hear from a panel of experts in this field to discuss how the role social media plays within their healthcare marketing strategies.

 Reserve your seats early as space is limited!

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