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Facebook has started adding new virtual reality (VR) experiences to the News Feed, which it wants users to interact with while wearing a VR headset.
The social network has made no secret of its VR ambitions, and is trying to get people to embrace the technology by giving it as much exposure as possible.
Facebook owns VR company Oculus, so the move to tie virtual reality with the main Facebook site should also help the companies shift VR headsets.
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“Although we’re still in the experimentation phase, we’re inspired by the potential to let even more people experience quality VR content — wherever they may be,” said Oculus.
“It’s still early days, but we see WebVR as an important building block on the road to immersive computing.
"The promise to visit a website in your headset and immediately be in a VR experience — no apps required — is an exciting one.”
A 360-degree VR scavenger hunt game promoting Jumanji: Welcome to the Jungle is now available to try on Facebook.
Though you can try it with a regular screen and mouse, it's designed to work a lot more smoothly through a VR headset.
“Whenever people say that we’re building virtual reality because we’re not satisfied with the one we live in, my answer is, ‘Of course we are,’” he said.
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