Events

Effective Journals Marketing

Please contact melissa.marshall@alpsp.org to find out if this course is running in 2019. It is available as an in-house event to ALPSP members. Please contact amanda.whiting@alpsp.org for details.

Overview

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

Programme

• Changing business models: their impact on marketing
• Changing products: what do customers want?
• Changing customers: new markets, personalization and community building
• Changing organizations: new competitors, branding, positioning
• Marketing to end-users, authors and librarians: key objectives and tactics
• Extending the marketing toolkit: search engines, social media, digital media etc.

What will you learn?

Understand the environment in which you operate as marketeers and the impact this has on your strategies; use the full marketing toolkit in the most effective ways; assess customer needs, and make appropriate changes to your products and marketing messages.

Who should attend (Level 2)

This course is an ideal next step for marketing executives, managers and so on who have attended the ALPSP Introduction to Journals Marketing course or have had several years’ experience of putting these principles into practice but are now looking to expand their marketing skills.

Delegate Comments

“Easy to understand - could ask questions at any point. Very interactive. Segmented approach really useful. Enjoyed learning from the experts!” Kate Smith, Maney Publishing

"Was very interesting and a great way to meet others in the same position as you in other publishers/societies. Thought provoking!" Aisling Sealy, The Society for General Microbiology

"I really appreciated having the printed slides to work through and write on. I thought it was a very useful and well run course." Christina Stead, SAGE

Great to be able to suggest topics in advance which were heeded. Comprehensive slides and info packs with excellent break-out sessions.

Mike Hallworth, Wiley-Blackwell

Tutors

Naomi Blumsom, SAGE Publishing

Naomi is Group Marketing Manager for Journals at SAGE where she holds responsibility for the marketing strategy of a suite of key society titles such as the journals of the Political Studies Association. She joined SAGE as a Marketing Executive in 2006 and has worked on journals in all major subject areas. She heads up the journals acquisitions team for marketing and has line management responsibility for a team of four. Previous publishing roles have included a period as a marketing executive at GMC Publications, a publisher of specialist craft books and magazines so she has experience of both trade and academic publishing.

Emma Watkins, IOP Publishing

Emma is the Partner Marketing Manager for IOP Publishing, where she oversees the marketing strategy for the partner and society journals. She started at IOPP as a Marketing Executive in 2011, having previously worked in marketing at the University of the West of England, Bristol. She has extensive experience in developing marketing plans that work for partners, brand development, and creating customer-focused  communications.

Early bird rates for members- Book by 20 March 2018 

Not an ALPSP member?  Want to take advantage of the reduced member rates? Click here to find out how your organization can join ALPSP

Members early bird            £372.00 (+VAT where applicable)
Members full price             £413.00 (+ VAT where applicable) 
Non Members full price     £601.00 (+VAT where applicable)
Academic rates are available, please contact melissa.marshall@alpsp.org

Venue: Prince Philip House, 3 Carlton House Terrace, London, SW1Y 5DG T: +44 (0)20 7766 0625 (map) 
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00.
Contact: Melissa Marshall T: +44 (0)1622 871035 E: Melissa.marshall@alpsp.org 

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.
Any discounts will be applied at checkout.

1806EJM