Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing.
Additional resources:
Blog post: Upgrade from Google Analytics to Universal Analytics
For Publishers Using External Developers: Example Letter for Requesting the Upgrade
1-Minute Marketing Video on how to get and implement the new code for Universal Analytics
The default GA4 Engagement > Events report does offer a way to drilldown to see file_downloads. But, like the drilldown for click, there is key information missing. Want to know which files were downloaded? Take the following steps to enhance your file downloads...
If you have outbound click tracking enabled (Admin > Data Streams > Enhanced measurement: toggle on click), then you may notice that the Standard Engagement > Events report is missing helpful information like what link was click. You can view this information if you...
