Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount wants to deliver outcome-based metrics across linear and digital.
Paramount wants to deliver outcome-based metrics across linear and digital.
Mark Marshall hopes for 'no surprises' ahead of NBCUniversal's 2024 upfront event.
Sports Innovation Lab's Women's Sports Club NewFront makes it easy for sponsors to get in on the action.
IAB's NewFronts Main Stage featured 20 companies presenting on the future of TV advertising.
Spotify makes play for video ads, with more than 500,000 episodes of video podcasts uploaded this year.
In addition to partnerships with The Trade Desk and iSpot, Roku is bringing innovations such as cars to Roku City.
Samsung Ads plans multiple sports-focused FAST channels for MLB, AHL and F1.
Paramount is once again hosting "intimate, bespoke" upfront dinners instead of a one-off event.
Bob Bakish is out at Paramount as merger talks continue.
Google open sources tech for first-party data and reveals new tools to transact CTV programmatically.
The streamer is boosting subscription rates by $2 for Premium tiers.
Advertisers on Vizio are now able to buy ads to run when viewers hit pause.
Telemundo brings SNL to upfront, and NBCU rolls out new way to reach Hispanics.
Warner Bros. Discovery is looking to unify buying with a new first-party data solution.
IAB report finds digital video ad sales are growing nearly 80% faster than media overall.
The chairman of Paramount Advertising has been with the company for over three decades.