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Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is “the best business move I have made in years,” says the whole thing started when Yelp blackmailed him.
Cerretini claims Yelp called him 20 times a week asking him to advertise. He did, to the tune of $270 for six months.
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