With so many expanding choices, what are the best digital tools for a small business to market itself?

In the newest Kauffman Founders School video, “Insights from Neil Patel,” the serial Internet entrepreneur cuts through the clutter with advice for small business owners on how to develop a wise digital marketing strategy. The video is an addition to Anita Newton’s Founders School series on Entrepreneurial Marketing at KauffmanFoundersSchool.org, and is to be followed by other videos featuring Patel, founder of marketing tools KISSmetrics and Crazy Egg.

“Neil’s experience as an entrepreneur and marketer makes him a valuable source for entrepreneurs looking to get visibility in the marketplace and create a trusting relationship with customers,” Newton said in a release.

Get Patel’s digital marketing methods to advance a small business’s foundational sales and marketing, including how to handle search engine optimization, target marketing, email marketing and content marketing.

“What makes me excited about marketing is that there’s always competition,” Patel said. “Because of that, you’re always learning more, doing new things. If you’re a creative person, like me, you thrive on the challenge.”