The authors of the new "Las Vegas Regional Strategic Plan for Medical and Wellness Tourism" talk about defining this new niche market and how the plan is being used as a marketing platform to grow and diversify the Las Vegas tourism economy and improve the perception and quality of healthcare locally.
Panelists:  Stowe Shoemaker, UNLV;  Doug Geinzer, LV HEALS; and Michael Vanozzi, LVGEA
Panel Moderator:  Cheryl Smith, LVCVA