Segmenting audiences on Facebook is a necessary skill for all social media marketers. While Facebook's baked-in ad targeting system is robust, it lacks certain demographic information such as a gender posting tendencies and age trends (such as the 80% growth in users 55+). I put together a quick cheat sheet highlighting insightful demographic data about Facebook users. Did you know men post an average of 6 times a month, but women post an average of 21 times a month? How can you use this in your makerting strategy? Who should you be targeting as potential influencers for your brand?
An article from
Facebook Demographics Cheat Sheet [INFOGRAPHIC]
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