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How	Middle	Management	Copes		
with	Digital	Transforma7on	
STADA	Webinar	
16th	September	2016	
Cécile	Demailly
How	Middle	Management	Copes		
with	Digital	Transforma7on	
We	researched	mul=na=onal	
corpora=ons	(>2000	employees)	to	
analyzes	middle	manager’s	views	of	
their	companies	strategic	fit	when	
it	comes	to	digital	transforma=on,	
their	involvement	in	the	change	
and	their	evolving	role.	
	
More:	www.earlystrategies.com/
midmgtanddigitaltransf/	
46	pages	report,	free	execu=ve	
summary	
Cécile Demailly – 15 Sept. 2016 – STADA Webinar
Par7cipant’s	corpora7ons		
Air	Liquide,	Alcatel	Lucent,	Alix	Partners,	Alstom,	Areva,	Artelia,	AT&T,	
Atos,	Avanade,	AXA,	Bearing	Point,	BNP	Paribas,	Bri=sh	Columbia	Public	
Service,	BT,	C&A,	Capgemini,	China	Ting	Holdings,	Cisco,	Daimler,	Danone,	
DBApparel,	Deutsche	Bank,	DSM,	EMC,	Engility	Corpora=on,	Ernst	&	
Young,	Faurecia,	Fiat	Chrysler	Rimaco,	GE	Healthcare,	Gemalto,	General	
Motors,	GP	Strategies,	Huawei,	IBM,	KPMG,	La	Mutuelle	Générale,	Lafarge	
Holcim,	Lloyds	Banking	Group,	McDonald's,	Merck,	Microso`,	Mölnlycke,	
Orange,	Orange	Business	Services,	Philips,	PSA	Peugeot	Citroen,	Publicis,	
PWC,	Renault,	Right	Management,	Rockwell	Collins,	Safran,	Saint	Gobain,	
Salesforce,	Sanef,	SAP,	Schneider	Electric,	Shire,	Siemens,	Sodexo,	SSE,	Sun	
Chemical,	Tata	Communica=ons,	Tata	Consultancy	Services,	Technicolor,	
ThyssenKrupp,	Total,	Transdev,	Ubiso`,	United	Guaranty,	United	
Technologies,	ZenithOp=media.		
www.earlystrategies.com/midmgtanddigitaltransf/Cécile Demailly – 15 Sept. 2016 – STADA Webinar
Demographics	
16%
13%
11%
10%
10%
10%
9%
7%
5%
4%
4%
CIO / IT
Sales
Marketing
Alliances / Business dev.
HR / EHS
Operations / Production
Finance / Accounting
Engineering / Research
Innovation
Communication
Customer support
CSR
Purchase
Job areas
Middle managers versus digital transformation
Research © Early Strategies – April 2016N=94
Middle managers versus digital transformation
Research © Early Strategies – April 2016N=94
below 30
30 - 40
40 - 50 50 - 60 above 60
0% 20% 40% 60% 80% 100%
Respondents age range
N=94
Middle managers versus digital transformation
Research © Early Strategies – April 2016
10%
10%
23%
20%
37%
Respondents' organization size
2000	-	5000	
5000	-	10.000	
10.000	-	50.000	
50.000	-	100.000	
>	100.000	
Middle managers versus digital transformation
Research © Early Strategies – April 2016
Employees
N=94
35%
12%
10%
6%
5%
5%
5%
4%
4%
3%
IT	/	Telecomunica.ons	
Bank	/	Finance	/	Insurance	
Consul.ng	/	Educa.on	
Energy	/	Water	Mngmnt	
Healthcare	/	Care	Services	
Manufacturing	NGO	
Transporta.on	/	Tourism	
Aerospace	/	Defense	
Retail	
Adver.sing	/	Marke.ng	
Chemicals	
Oil	/	Gas	/	Steel	/	Mining	
Pharmaceu.cal	
Food	(other	than	Retail)	
Government	
Publishing	/	Medias	
Sectors
N=94
Middle managers versus digital transformation
Research © Early Strategies – April 2016N=94
Middle managers versus digital transformation
Research © Early Strategies – April 2016
www.earlystrategies.com/midmgtanddigitaltransf/Cécile Demailly – 15 Sept. 2016 – STADA Webinar
55%
9%
7%
6%
5%
5%
3%
2%
1%
1%
1%
1%
1%
1%
France
Germany
United States
United Kingdom
Canada
Switzerland
Belgium
China
Argentina
Brazil
Hong Kong
India
Italy
Netherlands
Respondent's countries
N=94
Middle managers versus digital transformation
Research © Early Strategies – April 2016
Digital	tools	middle	managers	use	
www.earlystrategies.com/midmgtanddigitaltransf/Cécile Demailly – 15 Sept. 2016 – STADA Webinar
Digital	transi7on	deeply	changes		
middle	managers’	role	
1.  ShiL	from	tradi7onal	management	to	
leadership	
2.  Downsides:	power,	status	and	legi7macy	
are	not	‘a	given’	any	more	
3.  New	organiza7onal	focus:	managing	
more	complexity	and	uncertainty		
4.  New	skills	for	the	future:		
rela7onal,	more	than	technical		
or	organiza7onal	
www.earlystrategies.com/midmgtanddigitaltransf/Cécile Demailly – 15 Sept. 2016 – STADA Webinar
1	-	ShiL	from	tradi7onal	management	to	leadership	
Before:	direct	and	control	
•  tradi=onal	management	role	
consisted	of	direc=ng	and	
controlling	people,	and	
‘spreading	the	word’	
Now:	guide	and	influence	
•  “facilita'ng	the	organiza'on”	
•  Be	a	sponsor,	be	exemplary,		
convince	and	mo=vate	employees	
and	the	different	stakeholders,	
influence	them	in	the	posi=ve	
sense,	help	to	find	solu=ons	
è	The	transi=on	may	seem	abrupt	
“Middle	managers	need	to	reinforce	
what	makes	them	outstanding:	
exper'se	in	managing	teams,	
capability	to	drive	and	act	as	engine	
belts	of/in	the	organiza'on”		
“Managing	has	deeply	changed	
because	of	informa'on/knowledge	
sharing.	In	the	past,	knowing	was	the	
main	management	value.	As	we	now	
share	everything,	leadership	has	
become	the	main	management	
value.”	
www.earlystrategies.com/midmgtanddigitaltransf/Cécile Demailly – 15 Sept. 2016 – STADA Webinar
2	-	Power,	status	and	legi7macy		
are	not	‘a	given’	any	more	
Power	
“access	to	informa'on	is	not	a	
differen'ator	any	more”	
“Their	power	is	challenged	as	informa'on	
is	more	easily	accessible,	and	because	
collabora've	work	bypasses	hierarchical	
structures.”		
Status	
“no	Personal	Assistant	anymore”,		
Some	tasks	are	not	delegated	any	more	
Con=nuously	working,	not	possible	to	
“hide”	any	more,	“No	'me	to	lounge	
around,	one	needs	to	be	reac've”		
“they	must	guide	skills	development	in	
their	teams,	without	having	all	the	
competencies	themselves;	they	
some'mes	manage	more	skilled	people”	
“Millennials	may	look	at	middle	
managers	as	dinosaurs	if	we	happen	to	
not	adopt	tools	that	they	consider	as	
na've.”	
Legi7macy	
www.earlystrategies.com/midmgtanddigitaltransf/Cécile Demailly – 15 Sept. 2016 – STADA Webinar
3	-	New	organiza7onal	focus:	managing	more	
complexity	and	uncertainty		
Digital	transforma=on	creates	new	processes	
and	jobs,	some=me	faster	than	what	can	be	
absorbed.	It	also	requires	middle	managers	
to	be	ready	to	answer	any	kind	of	ques=on.	
“a	need	to	determine	beneficial	scenarios	for	
my	team	to	become	more	efficient	and	
fulfilled”	
“middle	managers	have	to	get	more	skilled	
on	a	lot	of	new	topics	via	new	digital	tools:	
finance,	legal,	HR,	marke'ng.	It	brings	more	
empowerment	but	also	more	stress	as	it	is	
difficult	to	always	be	skilled	and		
well	trained	on	so	many	topics.”	
	
		
	
More visible
and exposted
than before
63%
Less visible
and exposed
than before
16%
Don't know
21%
Middle managers visibility &
exposure
N=94
Middle managers versus digital transformation
Research © Early Strategies – April 2016
yes
55%
no
32%
don't know
13%
As a middle manager, is it easier now
to influence, share your ideas, than
before?
N=94
Middle managers versus digital transformation
Research © Early Strategies – April 2016
www.earlystrategies.com/midmgtanddigitaltransf/Cécile Demailly – 15 Sept. 2016 – STADA Webinar
4	–	New	skills	for	the	future:	rela7onal,	technical	or	
organiza7onal?	
www.earlystrategies.com/midmgtanddigitaltransf/Cécile Demailly – 15 Sept. 2016 – STADA Webinar
Thank you
	
Cécile	Demailly,	Early	Strategies	
cecile@earlystrategies.com	
Twimer:	ceciledemailly

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Middle management vs digital transformation - Stada webinar 16sep16