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Canadian-led ‘Jesus in toast’ study wins Ig Nobel Prize

The study explored a phenomenon where people report seeing well-known faces in bread, clouds, smoke or rock formations. PAUL J. RICHARDS/AFP/Getty Images

CAMBRIDGE, Mass. – Research about the ability to see famous faces in everyday objects — like Jesus’ face in toast — made headlines worldwide.

Now the Canadian-led study is being recognized with a special award.

The study was one of the winners of the Ig Nobel Prize awarded at Harvard University tonight.

READ MORE: Why some people encounter the ‘Jesus in toast’ phenomenon

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The annual honours are a spoof of the Nobel Prize.

The awards are produced by science humour magazine Annals of Improbable Research.

And they celebrate funny and unusual scientific achievements.

University of Toronto professor Kang Lee was the lead author on the Canadian-led study.

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READ MORE: Man sees image of Jesus on apple found in mom’s kitchen

It explored a phenomenon where people report seeing well-known faces in bread, clouds, smoke or rock formations.

Lee says people used to laugh at reports of others seeing images on objects — like Jesus on toast.

But he says their research confirms it’s a normal part of perception.

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