The world’s top applied behavioral scientists are about to hit San Francisco for a summit that proves great marketing can be more like chemistry than alchemy.
The Behavioral Science and Marketing Summit is gathering the pioneers driving behavioral science into industry. The heads of behavioral science from major companies like Microsoft, AIG, and Walmart will be discussing the science behind their magic. These trailblazers largely represent the first generation of behavioral science application inside major companies. They will showcase their strategies and findings to peers and executives from businesses around the world. Participating firms include Google, Facebook, Netflix, and Pepsi. The majority of industry competitors to these firms however remain oblivious to the science.
Talks include topics that traditional marketers are unlikely to have in their toolbox. The science of emotion, motivation, habit, and happiness could lift the hood on any marketing strategy. The speaker diversity showcases how the same principles of human behavior can be applied to product, marketing, government, or even pedestrian safety. Speakers include the White House Social and Behavioral Science team’s David Yokum, Stanford's Baba Shiv, and FCB’s Matthew Wilcox. Speaker Ram Prasad’s firm, FinalMile, has applied behavioral science to save countless lives on railroad tracks in India and delivered e-commerce success in Silicon Valley.
The Summit will open with an introductory talk by FinalMile covering award winning research they have done on the behavioral science of human trafficking. This topic connects to the Summit’s mission as the proceeds are all being donated to the Rescue Foundation, an organization that rescues young girls out of forced prostitution in brothels in India. Raising capital for this cause is the driving force and inspiration behind the creation of the Summit by it's founder Om Marwah, Head of Behavioral Science at Walmart. With keynotes from speakers like Mike Norton, a legendary behavioral scientist at Harvard Business School, who Wired Magazine named as one of “50 people who will change the world”, the Summit could prove itself as the most interesting science driven marketing event of the year.
More businesses are starting to invest in developing a behavioral science capability. Individuals that possess the skills and creativity to translate academic research into tangible business results are uncommon. The world’s top consultancies in this space like FinalMile, TriggerPoint, CatalystCreative, and Dopamine have been giving companies the edge in this area for years. Access to a community of the world’s top applied behavioral scientists from industry is rare. Those without training in the field can leverage events like this to become thought leaders inside their firms. Attendees should end up walking out with a small textbook of ideas for their business. To learn more about it visit www.behavioralmarketingsummit.com.