Collaboration, not 'winner takes all', creates value in B2B ecosystems
Digital platforms are used increasingly in the business-to-business sector to deliver services. But research by Marin Jovanovic and colleagues has revealed that they are very different to those created by firms like Spotify, Netflix, Uber, Airbnb etc in the business-to-consumer sector. Instead they aim to create value with their customers, suppliers, technology providers, and competitors.
We asked Marin about their paper ‘Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms’ and the implications of the findings.
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