With more than 1.6 million subscribers, Cassey Ho stands at the top YouTube’s fitness community. Ho’s Blogilates channel has drawn more than 132 million views and inspired a DVD that Ho released at the end of 2012.
Now, Ho’s back with a new endeavor. She has released a Blogilates-branded line of activewear called Bodypop, and she has promoted it in a manner befitting of her YouTube success–with a music video.
In order to show off the necessary pliability of her clothing line, Ho enlisted the help of Lauren Froderman, a dancer who won the seventh season of So You Think You Can Dance. Froderman displays an array of flexible moves while wearing Bodypop, and I think the takeaway is supposed to be “If these clothes are good enough for a SYTYCD champ, they’re good enough for your pilates routine.”
Subscribe to get the latest creator news
Ho debuted her music video during an event at YouTube Space LA. Soon after, it arrived on the Blogilates YouTube channel:
Now that’s how you advertise a new clothing line. If Froderman’s moves have piqued your curiosity, you can check out the Bodypop line at its official website.
