Everyone is talking about business storytelling these days yet many have fallen into the trap of using techniques from Hollywood which don’t fit with a company culture. Shawn will give you a no-nonsense approach to business storytelling that he has been teaching around the world for over 15 years to companies like Shell, Bayer and Danone.
Overview: Putting Stories To Work To Inspire Action
About Shawn Callahan
Shawn Callahan is a sought-after keynote speaker, international business consultant and executive coach who works with global organisations such as Mars, Danone, Allianz, SAP, Tesco and Shell. He is the founder of Anecdote, the world’s largest business storytelling company. Anecdote helps leaders and sellers around the world to find and tell oral stories with impact. Its programs are delivered in eight languages in 20 countries, and counting. Shawn’s book Putting Stories to Work: Mastering Business Storytelling is the most practical guide available to developing your skills as a business storyteller.
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