Friday, January 31, 2014

Results of Mobile App use of 2013

If you had a mobile app created or in use for during 2013 you were probably someone that benefited from the huge increase of mobile app market usage for 2013. According to Flurry Analytics the results came in for last year showing Mobile-app use increased by 115% for year over year growth.

The biggest growth was in messaging and social apps with an increase of 203%. Next in line was utilities and productivity grew 149%. Coming in last place but still seeing a small increase was news and magazines with a rise of 31% year over year.

Mobile App use of 2013 Year over Year Results
Mobile App Use 2013 Year over Year Growth: Click to Enlarge


If you have a consistently growing online audience for your current blog or website you might want to heavily consider adding a mobile app to your social media marketing strategy. Contact a social media consultant at Social Media MasterPiece to see if a mobile-app is right for your marketing campaign.

Also share with us your opinions on the mobile app market. Do you think we will continue to see this trend in 2014?

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