8 Quotes From Hacker Maker Teacher Thief That I Emotionally Connect With
One year after my book Newsjacking was published, I started to feel guilty about brands hijacking cultural events that had nothing to do with what they stood for. It lead me to write a chapter in Creative Social’s new book Hacker Maker Teacher Thief. It’s all about brands creating emotional resonance with fans. It’s about thinking long and hard about what you stand for and what your fans want — so you can be prepared to create content at the spur of the moment that’s not real-time spam.
The book launch party is tonight and I’m so excited — mainly because there are 34 other creative directors and consultants who I’m keen to learn from — I’ve already learned loads after a few hours of reading.
Here are some of my favourite quotes so far:
And that’s just after a bit of skimming. I look forward to learning more. Hope to see you there tonight. Buy the book at Lulu.
