Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads

Promote comfort in products even our grandparents loved

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Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days.

And the comfort foods and brands that have thrived through the generations—in some cases 100 years or more—are cashing in on our renewed interest in history with ad campaigns that promote their staying-power.

Longtime brands such as Jolly Time, Tater Tots, Cinnamon Toast Crunch, Snuggle and a British gin called Boodles popular in the ‘70s and ‘80s are celebrating milestones while dusting off their images with the help of social media and online marketing.

"I would say that to survive for a hundred years you have to be nimble and flexible and relevant," Garry Smith, president of American Pop Corn told The New York Times.

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