Conference Schedule

DECEMBER 2, 2014

8:30 - 10:00	K1: Opening Keynotes: Building Digital Experiences - Industry leaders Share their Stories Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference Brad Kagawa, VP Technology, Content Management Systems, The New York Times Dana Heger, Senior Program Manager & Product Owner, HP Chris Anthony, Senior Program Manager of User Experience, HP Bill Gillis, CIO, Beth Israel Deaconess Care Organization
10:00 - 11:00	Break & Technology Demonstrations
11:00 - 12:00	K2: Opening Keynotes: Industry Analyst Panel - What's Happening, What's Coming, and What's Hype Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference Melissa Webster, Program VP, Content & Digital Media Technologies, IDC Tony Byrne, Founder, Real Story Group Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group Matt Mullen, Senior Analyst, Social Business, 451 Research
12:00 - 13:30	Lunch & Technology Demonstrations				A: The ROI of Audience Engagement 12:00 - 12:45
1:30 - 2:30	C1: Track Keynote: What it Takes to Build a Modern Customer Experience	E1: Track Keynote: Implementing Large Scale Intranets	T1: Track Keynote Panel: Marketing Technologists Discuss Multichannel and Enterprise Integration Challenges	P1: Track Keynote: Hear how Harvard Business Review and WGBH have Transformed Digital Engagement	B: It’s all about customer experience 1:30 - 2:15
2:40 - 3:50	C2: Mobile Strategies - Beyond App Development	E2: Enterprise Social - Is it Living up to its Promise?	T2: Update on Wearables and Internet of Things Applications and Platforms	P2: eBook Platforms, Standards, and Uses - Expert Panel Discussion	C: Best of Breed Customer Experiences Require Best of Breed Content Management Systems 2:40 - 3:25
4:00 - 5:00	C3: Panel - Stump the Web Content Management Consultant	E3: Digital Workplace Strategies for Knowledge Sharing	T3: Marketing Automation, Data, and Multichannel Marketing	P3: Update on Multichannel Publishing Technologies	D: 7 Keys to Success with Multi-channel Customer Experience Management 4:00 - 4:45
5:00 - 6:00	Reception & Technology Demonstrations

DECEMBER 3, 2014

8:30 - 9:30	C4: How to Manage Multichannel Content Marketing	E4: Ways to Increase Reach and Collaboration	T4: Personalization, CMSs, and Content Strategy	P4: How Publishers and Marketers are Dealing with Today's Digital Asset Management Challenges	E: Fulfilling the Needs of Entrepreneurs Through Content and UX 8:30 - 9:15
9:40 - 10:40	C5: Optimizing the Customer Experience with Analytics	E5: How to Build Successful Online Communities	T5: Multichannel Content Management - How do you do it?	P5: The Future of Advertising Panel	F: How You Can Use Smart Content To Automate Your High Value Communications 9:40 - 10:25
10:40 - 11:40	Break & Technology Demonstrations				G: Marketers Unite! 10:40 - 11:25
11:40 - 12:40	C6: Building Next Generation Web Content Management & Digital Experiences – Agency/Integrator Panel Discussion	C9: Managing and Monetizing Paid, Owned, and Earned Content	T6: Big Data and Customer Engagement	T7: Multilingual Challenges - Current and Future	H: Getting Personal with Hippo CMS 11:40 - 12:25
12:40 - 2:00	Lunch & Technology Demonstrations				I: Creating Next Generation Digital Experiences 12:40 - 1:25
2:00 - 3:20	C7: Building Next Generation Web Content Management & Delivery Digital Experiences – Vendor Panel Discussion	C10: Globalization and Localization Panel	C12: Content Marketing Panel	T8: How to Improve Findability	J: Digital governance: Getting it right online 2:00 - 2:45
3:30 - 4:30	C8: Responsive Design Practices and Options	C11: User Experience Design and Engagement	C13: Content Strategy Panel	T9: Cognitive Computing, Machine Learning, and Big Data	K: Digimind Social: A New Face for Social Reputation 3:30 - 4:15

DECEMBER 4, 2014

9:00 - 12:00	Workshop A: Insiders Guide to Building Digital Marketing Technology Toolkit	Workshop B: Foundations for Best-Fit WCM Service Provider Selections	Workshop C: Successful Social Intranets
1:00 - 4:00	Workshop D: Adaptive Content Modeling for Omnichannel UX	Workshop E: CMS Implementations: The View from the Implementor's Side	Workshop F: What's it Worth? Assessing the ROI of your Content