In late 2007, one of us, Charn, found himself in Camp Buehring, Kuwait, preparing to fly a Kiowa Warrior helicopter over the Iraqi border. Kuwait is a stopover where U.S. soldiers finish all required training just prior to deploying into combat. The only treacherous part of Kuwait is the sand — it is deep and very fine so walking is slow and cumbersome. One morning, as he waded through the sand on the way to the airfield, he saw a sign proclaiming, “We Need Leadership, Not Likership.”