I read a very clever idea in a blog post by Corbett Barr of Free Pursuits – You can follow him on Twitter @freepursuits. If you are a marketer, business owner, or just an avid Twitterer looking for the perfect Tweeps, you will want to have this trick in your arsenal.
The reason I was impressed by this technique is because it constantly scrubs the Twitter stream looking for conversations I’m interested in, which increases the likelihood that those Tweeps are people I want to find and follow. Also, as a professional it is a handy tool. I’m interested in finding other corporate communications, public relations, and social media professionals to network with. I spend a lot of time searching out people who share the same passion I have for my profession, and who want to share smart practices.
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Additionally, I use this technique regularly to help my clients build a targeted, meaningful following on Twitter, and you might want to use it the same way.
When others tweet on a topic that is of interest to you, and that you tweet about, they are more likely to follow you and retweet you. That makes this a powerful strategy.
One way you can find Twitterers that are talking about your area of interest is by regularly going to Twitter Search and running a search with your keywords. Frankly, I don’t have the time and it’s boring!
A much better technique is to automate the process by creating an RSS feed of the search and running that feed in to your favorite RSS Reader. Brilliant!
To learn what RSS is Click Here. To find a free RSS Reader Click Here.
If you already know the basics you can move to the next step and implement this strategy right away. Here is what I did:
First, I started by going to Twitter Search and searching on keywords to find tweeps talking about stuff I liked. You may need to try this a few times until you get the right results.
The search I created looked for “Corporate Communications” OR “Public Relations” in Twitter’s stream. It returned about 30 results tweets including these below.
- My Results
Then I created an RSS feed of that search by clicking on the orange RSS feed button in the corner.
- Orange RSS Feed Button in the Right Corner
Next, I imported the RSS feed in to my RSS reader. I like Omea Reader: Free and very powerful. However, you can use any reader that you prefer, like Google Reader.
- My Omea Twitter Feed Results
From there you can see those tweeting about the topics that you find most relevant and then follow them.
The implications for building a highly targeted business Twitter account are clear. If you do this regularly you can be connected with people who are interested in the same things you are!
UPDATE
Add A Filter To Find Local Twitterers Talking About Your Profession, Company, Or Product.
I wanted a greater ability to connect with others Twitting about corporate communications in the San Francisco Bay Area.
Twitter search has a feature that allows you to search in a geographical region in the Advanced Search section.
So, I created a Twitter search that added 100-mile radius filter to the results.
Then created the RSS feed for my RSS reader. I hope you can use this to find people near you talking about your business or topics that you want to connect with.
What are your thoughts on this? Do you have a great technique that you uses? Leave your comments below.
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Diane Court
July 10, 2009
Thank you, Steve!
I’m relative new to Twitter and this is such a smart solution.
Steve Farnsworth
July 10, 2009
Hi Diane, I really appreciate the feedback. I glad you liked it. You can use this same technique for tracking competitors or mentions about your company or product. The applications are endless.
Omar
July 14, 2009
Steve this sounds really good, I’m going to give it a shot and let you know hot it goes, seems like a much faster way to gain targeted followers.
Regards
Steve Farnsworth
July 14, 2009
Hey Omar, Thanks for stopping by and for your comments. Let me know how that works for you. Also, I really like your blog. You are doing great stuff!
Kat
July 16, 2009
Hi Steve, great idea. I’ve used the keyword alert in Twitter Tweets, I do like it but I get an enormous alert email every night. Daunting! I’m going to try your RSS Suggestion, I like it! I really find your tweets useful. Thanks for that :) Kat
Steve Farnsworth
July 16, 2009
That is the same reason I use the RSS solution, too. Don’t like everything mixed up into my emails. I lose too much stuff as it is.
Kat
July 16, 2009
Kat again. Just want you to know, you’re now my new hero. Thanks for the tip. All RSS feeds are imported and SO MUCH better than what I was doing before. Thanks again.
Tim Cohn
August 5, 2009
Great strategy Steve…
The advanced Twitter search RSS feeds can also be fed to an iGoogle account for a different type of browser viewing experience.
Steve Farnsworth
August 7, 2009
Tim, Thanks for the suggestion!
Lynn @Mama_Says
November 29, 2009
This is a “WOW” tip. Thank you, Steve!
Steve Farnsworth
November 29, 2009
Let me know how it works for you! Also, I have been using Feeddemon instead of Omea. I will post the link.
Steve Farnsworth
November 29, 2009
UPDATE: Due to a few technical issues I had with Omea Reader I no longer use it. I have tried a few others out, and feel if Google Reader works for you, great. It is easy and simple to use.
If you need an RSS reader that is more robust, I really like FeedDemon. You can download the free software here: http://snurl.com/th85t [www_newsgator_com]
RuthAnn Bowen
April 12, 2010
Great tip! Thanks for the step-by-step. Am going to give it a try! (And will retweet your post!)
katherine moody
April 12, 2010
This is a fabulous idea and the post is wonderful. All the details we need to do this. Thanky you!
Candace Brathwaite
April 12, 2010
Thanks this is a great research tool for Twitter!
Lane Diamond
September 23, 2011
Excellent idea. Thanks for sharing, Steve.
Lane Diamond
September 23, 2011
P.S. Count me as a new subscriber. :)
Steve Farnsworth A.K.A. @Steveology
September 23, 2011
Thank you so much!
Andrew van Bunnik
June 14, 2012
Hi, I like the process and had used the search part previously, but not the next step of adding RSS feeds. However, for some reason my twitter does not show search results with the RSS feed icon. I’ve checked Settings and can’t see anything that is preventing it from showing. Any thoughts?
Steve Farnsworth A.K.A. @Steveology
June 14, 2012
I just checked. It looks like Twitter has removed the RSS feed option. I found this “Creating RSS Feeds For Twitter” http://wiredpen.com/2012/03/31/creating-rss-feeds-for-twitter/
I did not try the steps, but have used things like this in the past that have worked. If you try it the way the post suggests, will you leave an update here with how it worked for you? Let me know. Cheers, –Steve
Tim Penning, Ph.D., APR
October 15, 2012
You can also use Paper.li and subscribe to a “paper” that includes all tweets with a certain hashtag, such as #PR. That’s how I came to read this post in fact!
Steve Farnsworth A.K.A. @Steveology
October 15, 2012
That is a great suggestion, Tim! Thanks.
Rebecca
October 25, 2012
Hi Steve, how are you? Can you update this article with the new Twitter Search URL? https://twitter.com/search-advanced
Michael
November 5, 2012
Steve, as requested, my comments. I use HootSuite for this. Having bought the Pro package (only $9.99 a month), it allows you to create separate ‘streams’ for mentions or search terms you specifically want. So, for example, I have created a ‘healthcare branding’ stream, and a more territory specific ‘Healthcare UK’ stream to identify who’s doing what in the UK where I am trying to build my niche healthcare brand and marketing strategy business. Hope this helps!
Steve Farnsworth A.K.A. @Steveology
November 5, 2012
Great marketing hack, Michael. Thank you for taking the time to share!
-Steve
Kirsten Lambertsen
December 5, 2012
I love this technique. RSS is such a beautiful thing! You can also do this with Kuratur, creating a separate page for each topic you want to track.
I really like your blog, Steve. Always something different and more “aha!” than many of the others.
Kirsten Lambertsen
December 5, 2012
I should have clarified that you can import the RSS feed you generate into Kuratur :)
Silver Pen Design (@SilverPenDesign)
February 20, 2013
Great tips, thank you. I just tried Twitter Search for the first time and I’m pretty impressed. Another tool that basically does this is HootSuite. I just create a feed for a search term or hashtag I’m interested in, such as “graphic design” or “SEO” and all the recent tweets featuring those terms show up as a separate feed. You even have the option to follow, RT or favorite the relevant tweet right there on-screen. So, that’s another option for those looking to save the step of going back to Twitter to follow someone tweeting about a specific topic.
Regina Walker
April 2, 2013
Thanks for this great tip! I’ve been trying to build up my “Tweeps” and find people to follow that are sharing relevant information on Twitter. I’ll be implementing this today.
meemi.com
April 3, 2013
Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something.
I think that you could do with some pics to drive the message home a
little bit, but other than that, this is great blog. A great
read. I’ll certainly be back.
Wayne
April 8, 2013
I just happened across this and this is exactly what I tell people when they wonder how I have so many twitter followers. I mean you get stuck with some spam ones based on their names or whatever, but if you take the time it’s so worth it. I’m off to share your article.